What you get: A market slide with a headline, three sourced numbers and the 30-second script. Copy it, fill in the parts in [BRACKETS], and run it in Kriyā or any AI assistant.
You are a startup advisor who has seen hundreds of Indian decks. Write my market slide. Startup: [STARTUP] Stage and raise: [RAISE] What investors doubt: [DOUBT] Give: 1. The headline: one sentence with the market size and why now 2. Three supporting numbers, each with source and month 3. TAM, SAM, SOM in one line each, bottom-up 4. The one chart to show 5. What to say out loud on this slide in 30 seconds 6. The question an investor will ask next, and the answer Rules: - Use the India figures listed below and name the source and month next to each one you use. - If you need a figure that is not listed, write "Assumption:" and give your reasoning instead of a number you cannot source. - Plain words. Short sections with headings. No filler. India figures to use (from productgrowth.in/numbers): - India had over 2.23 lakh startups recognised by DPIIT as of 31 March 2026 (DPIIT). Source: https://productgrowth.in/numbers/dpiit-startups-india/ - India had 61 unicorns on 1 January 2026, fourth in the world (Hurun Global Unicorn Index 2026, published in June). Source: https://productgrowth.in/numbers/unicorns-india/ - Maharashtra has the most startups in India, with 41,440 DPIIT-recognised startups as on 30 June 2026 out of 2,40,092 nationally, according to DPIIT's reply in the Lok Sabha on 28 July 2026. Source: https://productgrowth.in/numbers/startups-by-state-india/
| Replace | With | Example (used for the sample answer) |
|---|---|---|
[STARTUP] | What you do | Payroll and compliance software for startups with under 50 people |
[RAISE] | Stage and amount | Seed, ₹8 crore |
[DOUBT] | The doubt you expect | Small startups do not pay for software |
The prompt carries these figures so the answer starts from dated, sourced numbers instead of guesses. Each page shows the source, the month and the history.
Sample answer from Kriyā, 26 October 2026, for the example inputs above. Kept as it came back; links added beside each figure.
"India has 2.4 lakh DPIIT-recognised startups, almost all under 50 people, and every one must run payroll, PF, ESI, TDS and the new labour codes from day one, so we are building the compliance layer for them." Kriyā's estimate
Why now, say it plainly: every hire adds a statutory filing, and founders still run this on a CA's WhatsApp and Excel. (The labour-codes timing is my claim, not a listed figure; verify the current rollout status before you put it on the slide.)
The 2.23 lakh figure (DPIIT, 31 March 2026) is superseded by the June count. Use one, not both. source
Every assumption above is yours to defend. Replace them with your pilot data.
A stacked bar of cost of doing nothing per month for a 15-person startup: CA retainer, PF/ESI/TDS penalty risk, founder hours, versus your ₹4,500 a month. It attacks the doubt directly: you are not selling software, you are replacing a cost they already pay. Use real numbers from three pilot customers. Kriyā's estimate
"There are 2.4 lakh recognised startups in India. Each one hits payroll and statutory compliance with its first hire, and today that means a CA, a spreadsheet and missed deadlines. We are not asking founders to start spending. They already spend on CAs and lose founder time on filings. We replace that with one product at lower cost and zero penalties. Our wedge is Maharashtra, 41,440 startups, and we have [X] paying customers at [Y] ARR to show it." source Kriyā's estimate
"You said small startups don't pay for software. Why would they pay you?"
Answer: "They pay for what hurts. Payroll errors cost penalties and employee trust, and it's non-discretionary. Of our [X] pilots, [Y]% converted to paid, and the median customer pays ₹[Z] a month and replaced a ₹[W] CA retainer. We're not competing with free, we're competing with the CA."
Next action: collect conversion and CA-retainer-displacement numbers from your pilots this week. That single proof point answers the doubt better than any market figure.
Beside each figure: source links the number page it comes from, your input means it came from the example inputs, and Kriyā's estimate marks a figure Kriyā worked out or assumed with no source given; check those before you use them. Your own run will differ.