D2C brands we covered

Products from the direct-to-consumer brands in our insights and news. We covered the companies; here is what they sell.

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Mamaearth Onion Hair Oil

The product that built Mamaearth's hair range. Our D2C retention playbook uses the brand as a case.

Mamaearth Vitamin C Face Wash

A daily face wash from the same range.

The Derma Co 1% Hyaluronic Sunscreen

Honasa's science-led skincare brand. A light SPF 50 sunscreen.

Bombay Shaving Company beard trimmer

A cordless trimmer from a brand our D2C retention playbook follows.

WOW Skin Science Apple Cider Vinegar Shampoo

One of the first Indian D2C hits on Amazon; named in our D2C retention playbook.

Native by Urban Company water purifier

Urban Company's own appliance brand. The company is moving into air conditioners too, per our 17 Oct story.

Boldfit yoga mat

Boldfit raised a large round in October (our 13 Oct Ecommerce edition).

Fix My Curls cleansing shampoo

A curly-hair brand that built its own quick-commerce engine, covered on 15 Oct.

BabyHug diapers (FirstCry)

FirstCry's house brand. Our 17 Oct story looked at the company's kidswear revenue.

Nykaa Cosmetics Matte To Last liquid lipstick

Nykaa's own-label lipstick. Nykaa appears in three of our e-commerce insights.