Hosted referral, waitlist and ambassador programs with tracking and rewards
ReferralHero runs the whole referral loop for you: unique links, a share widget, fraud checks, reward rules and the emails that nudge people to refer. It works, and the setup takes an afternoon. At $249 a month for 1,000 subscribers it is priced for US SaaS, not an Indian consumer app where a referral program can add 1,000 members a day. Use it for a B2B waitlist or a high-value product; build referrals in-house or on a cheaper tool for mass consumer loops.
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ReferralHero is a hosted referral-marketing platform. You create a campaign (waitlist, refer-a-friend, ambassador or affiliate style), embed its widget or use the API, and it issues referral links, tracks sign-ups and conversions, applies fraud rules, and pays out rewards such as discounts, credits or cash. It sends the lifecycle emails (welcome, milestone, reward) and offers a mobile SDK for in-app attribution on the Pro plan.
Pricing is by subscribers (anyone who joins a campaign, directly or by referral), with email automation included up to 25,000 messages a month and SMS, verification and reward payouts billed as you use them.
Quick facts: Founded 2016 (as Maître) · Waitlist, refer-a-friend, ambassador campaigns · Widget, API and mobile SDK · 7-day free trial · Billed in USD.
Unique links per person, an embeddable share widget with WhatsApp, X and email buttons, and a hosted campaign page.
Milestone, tiered and leaderboard rewards; coupons, credits, gift cards or cash payouts.
Duplicate, self-referral and disposable-email checks before a reward is issued.
Welcome, referral-progress and reward emails, 25,000 a month included on both plans.
In-app attribution for iOS and Android on Pro (annual plan), with 10,000 mobile attribution subscribers included.
Referral rate, viral coefficient, top referrers and conversion by channel.
Two self-serve plans and a done-for-you option. Every plan has a 7-day free trial. Subscriber counts include referred people, so a successful campaign moves you up a tier fast.
| Plan | Price | What you get |
|---|---|---|
| Basic | $249 per month | 1,000 subscribers, 1 self-serve campaign, 25,000 emails a month; extra emails $1.50 per 1,000, billed weekly |
| Pro | $399 per month | Unlimited subscribers and campaigns, 25,000 emails a month, mobile SDK and 10,000 mobile attribution subscribers on the annual plan (extra at $0.005 each) |
| Pro + Done For You | Custom | Strategy, design, setup, launch and ongoing optimisation with priority support; by demo |
| Usage billed separately | Pay as you go | SMS messages, SMS verification and reward payouts |
Source: referralhero.com/pricing, checked 22 Oct 2026. Prices in US dollars; no annual discount is listed. Basic accounts that pass 1,000 subscribers are moved to Pro.
In the order a small team would do them.
Launch a small waitlist to your own list during the trial so you see the subscriber count and emails behave before paying.
Pay when the friend completes KYC, a first order or a paid month; sign-up rewards attract fraud.
Self-referral, duplicate device and disposable-email rules before the first reward goes out.
In India most referrals travel over WhatsApp; order the buttons accordingly and pre-write the message in Hinglish if that fits your users.
Use the API to mark a referred user as converted from the server, so rewards depend on real activity.
If ReferralHero is not the right fit, these are the pages to read next.
Deep linking and attribution for mobile apps, including referral links that survive app install.
Choose when: Your referral loop lives inside a mobile appEmail and SMS marketing with flows that can run simple refer-a-friend sequences for D2C brands.
Choose when: You are a D2C brand and already send email and SMS from one toolOne actionable growth breakdown every morning, across 12 industries — with an audio version in English and 10 Indian languages. No fluff, just hard product teardowns and India benchmarks.