Landing page builder with A/B testing, popups and AI traffic optimisation
Unbounce builds and hosts campaign landing pages without a developer, and from the Experiment plan up it runs proper A/B tests with traffic allocation and confidence intervals. The catch for Indian teams is the pricing model: plans are capped by monthly visitors (500 on Starter, 20,000 on Build) and billed in USD, so a successful Meta campaign can push you up two tiers. If you only need a few pages and no testing, Framer, Webflow or a page in your own site costs less.
Are we wrong about your product? Tell us.
Unbounce is a hosted landing page platform. Marketers build pages, popups and sticky bars in a drag-and-drop editor (or from 100+ templates), connect forms to a CRM or email tool, and publish on their own domain. Higher plans add unlimited A/B testing, dynamic text replacement that matches the page headline to the ad keyword, and Smart Traffic, which routes each visitor to the variant most likely to convert for them.
Pricing is by monthly visitors, users and root domains across six plans, with a 14-day free trial and overage fees when traffic exceeds the plan. All plans include unlimited conversions, subdomains, templates and hosting.
Quick facts: Founded 2009, Vancouver · Pages, popups, sticky bars · A/B testing from Experiment · Smart Traffic AI routing on Optimize · 14-day free trial · Billed in USD.
Pages, popups and sticky bars from templates, with custom code and styling on Build and above.
Unlimited variants, manual traffic allocation and confidence intervals on Experiment and above.
Swap headline text to match the ad keyword or campaign parameter for message match.
AI routes each visitor to the variant most likely to convert for their attributes; Optimize plan.
Forms post to HubSpot, Zoho, Mailchimp, Zapier and the rest; webhooks for anything else.
Headline and body suggestions in the editor from Build up.
Six plans priced per month; the page shows a monthly figure and a lower figure consistent with 25% off for annual billing. Overage applies above the visitor cap.
| Plan | Price | What you get |
|---|---|---|
| Starter | $29 per month ($22 annual) | 500 visitors a month, 1 user, 1 domain, 5 pages, lead forms, free hosting |
| Build | $99 per month ($74 annual) | 20,000 visitors, 1 user, 1 domain, unlimited pages, popups and sticky bars, AI copy, custom code, 1,000+ integrations |
| Experiment | $149 per month ($112 annual) | 30,000 visitors, 3 users, 2 domains, unlimited A/B testing, traffic allocation, dynamic text replacement, reporting |
| Optimize | $249 per month ($187 annual) | 50,000 visitors, 5 users, 3 domains, Smart Traffic AI optimisation, scheduling, advanced triggers, benchmarking |
| Concierge | Custom | From 100,000 visitors, 15 users, 5 domains, implementation services, dedicated success manager |
| Agency | Custom | From 50,000 visitors, 5+ users, 10+ domains, partner directory listing |
Source: unbounce.com/pricing, checked 22 Oct 2026. Prices in US dollars. The page shows two figures per plan; the lower one matches a 25% annual discount but the labelling is unclear, so confirm at checkout. Overage fees are charged when you exceed the traffic cap.
In the order a small team would do them.
The trial is the time to learn the A/B testing workflow; Starter's 500 visitors will not show you a result.
A CNAME for go.yourbrand.in keeps pages on your brand and your cookies.
Zoho, HubSpot or a webhook to your backend; test a submission end to end with UTM parameters.
Headline matches the search term; it is the single largest lift most teams see.
Overage is billed when you exceed the cap; move up a plan before a big campaign rather than after.
If Unbounce is not the right fit, these are the pages to read next.
Design-led site and page builder with hosting, cheaper for a small number of pages.
Choose when: You need good-looking pages more than testingDesign the page in Figma and have it built into your own site for full control.
Choose when: You have a developer and want pages in your codebaseOne actionable growth breakdown every morning, across 12 industries — with an audio version in English and 10 Indian languages. No fluff, just hard product teardowns and India benchmarks.