YouTube updates views-count rule starting August 24, expected to boost all format counts

YouTube is introducing a new system to count public views starting August 24, designed to boost reported view counts across all formats (Shorts, long-form, Premieres), per Mint. Creators and consumer apps should monitor how this inflates vanity metrics—focus on retention and engagement rate as true north instead of raw views, as algorithmic preference will likely shift toward higher engagement, not just impression volume.

Source: Mint ↗