Live · updated 9 Nov 2026

India, in numbers.

59 metrics product managers actually use — population, UPI volume, unicorns, e-commerce GMV, internet users, and more. Sourced, dated, and where possible, live.

India Population — Live
1,485,834,342
Live estimate: 1.476B on
1 Jan 2026 (UN WPP base)
+0.78% a year, counted per second
Our Platform — Live Activity as of 9 Nov 2026
Counted on every publish (numbers.json, the file every page reads) · subscribers live, cached 6h JSON ↗
USD/INR₹94.83 · as of 4 Nov 2026
BTC/USD$77,756 · as of 4 Nov 2026
PlatformLive DB
Last refreshedlive

Macro & Economy

9 metrics
India Population
↑ +0.78%
1.476B
UN WPP-based figure at 1 Jan 2026 · the live counter above is an estimate from this
UN WPP / Worldometer ↗ as of 1 Jan 2026
CPI Inflation
↓ -0.5pp
~4.5%
within RBI 2-6% band
MoSPI ↗ as of Mar 2026
Forex Reserves
↑ +5%
~$700B
4th largest globally
RBI ↗ as of Apr 2026
INR / USD
live
₹94.83
last known · live on the page
open.er-api.com ↗ as of 4 Nov 2026, 05:32 IST

Population & Demographics

5 metrics
Median Age
→ flat
28.4
years · among the youngest
UN WPP ↗ as of 2025
Working Age Population
↑ +1.1%
~970M
15–64 years · 67% of total
UN WPP ↗ as of 2025
Urban Population Share
↑ +0.4pp
36.7%
~542M people · urbanizing
World Bank ↗ as of 2024
Literacy Rate
↑ +1.0pp
77.7%
7+ years · NSO 2023-24
NSO MoSPI ↗ as of 2024
Rural Active Internet Users
↑ +12%
548M
57% of all internet users
IAMAI–Kantar ↗ as of 2025

Digital & Internet

10 metrics
Mobile Data / User / Month
↑ +12%
~32 GB
highest globally · Ericsson
Multi-Device Users
↑ +17%
193M
20% of active users · IAMAI
IAMAI–Kantar ↗ as of 2025
AI Feature Users
★ new
44%
of internet users use AI features
IAMAI–Kantar ↗ as of 2025
YouTube Users (India)
↑ +8.1%
~491M
world's largest YT audience
DataReportal ↗ as of 2025
Instagram Users (India)
↑ +11%
~413M
world's largest IG audience
DataReportal ↗ as of 2025

Fintech & UPI

11 metrics
UPI Transactions (Monthly)
↑ +23%
24.07B
September 2026 · 1.8% below August's record
NPCI ↗ as of September 2026
UPI Value (Monthly)
↓ -1.5% MoM
₹29.37T
₹29.37 lakh crore · September 2026
NPCI ↗ as of September 2026
UPI Daily Avg Transactions
↑ record
802M
avg/day in September 2026 · first time above 800M
NPCI ↗ as of September 2026
UPI Avg Ticket Size
↓ -4%
₹1,220
per transaction · September 2026 · monthly value ÷ monthly transactions
NPCI ↗ as of September 2026
PhonePe UPI Share
→ #1
45.57%
#1 · share of UPI app volume
NPCI ↗ as of September 2026
Google Pay UPI Share
→ #2
32.23%
#2 · share of UPI app volume
NPCI ↗ as of September 2026
Paytm UPI Share
→ #3
8.1%
#3 · share of UPI app volume
NPCI ↗ as of September 2026
Mutual Fund AUM
↓ -5.1% MoM
₹82.64T
₹82.64 lakh crore · end of September 2026
AMFI ↗ as of September 2026
SIP Monthly Inflow
↑ +10.7%
₹32,490 Cr
record month · September 2026
AMFI ↗ as of September 2026

Startup Ecosystem

6 metrics
Soonicorns
↑ +22
~215
next-in-line $500M+
Tracxn ↗ as of Q1 2026
Total Indian Startups
↑ +18%
672K+
across all stages · Tracxn
Tracxn ↗ as of Apr 2026
Direct Startup Jobs
↑ +15%
2.2M+
across recognized startups
DPIIT MCI ↗ as of 2025

E-commerce

7 metrics
Urban Online Shoppers
↑ +9%
230M
56% of urban internet users
IAMAI–Kantar ↗ as of 2025
Quick Commerce GMV
↑ +76%
~$8.9B
fastest-growing segment
Redseer ↗ CY 2025
D2C Market Size
↑ +25%
~$24B
incl. Boat, Mensa, Nykaa
Inc42 ↗ CY 2025
COD Share
↓ -3pp
~52%
still dominant in tier 2/3
Unicommerce ↗ as of 2025
WhatsApp Commerce GMV
↑ +58%
~$8.5B
GMV via WhatsApp
Bain ↗ CY 2025

Identity & Government

6 metrics
Aadhaar Enrollments
→ flat
1.41B
~97% of population
UIDAI ↗ as of Mar 2026
Jan Dhan Accounts
↑ +5%
~543M
~₹2.4T balance
PMJDY ↗ as of Mar 2026
DigiLocker Users
↑ +27%
~380M
verified user accounts
MeitY ↗ as of 2025
Registered MSMEs
↑ +15%
~62M
on Udyam portal
MoMSME Udyam ↗ as of Apr 2026
GST Registered Taxpayers
↑ +8%
~15.4M
active GSTINs
GSTN ↗ as of Mar 2026

Tech & App Adoption

5 metrics
ONDC Monthly Orders
↑ +82%
~14M
across all networks
ONDC ↗ as of Mar 2026

India numbers, answered

One page per question. The first line is the answer: the number, the month and who published it. Then the chart, the history and every source with its date. 130 pages, grouped by topic.

Payments and UPI

Investing and insurance

Economy and tax

Telecom and internet

Vehicles and EVs

Startups

What things cost

Market sizes

Salaries

Using these in a PRD, market sizing or a pitch? The exact prompts that pull them in.

About these numbers Platform counts (editions, stories, episodes, languages, subscribers, tools reviewed, articles) come directly from our Supabase database and catalog repositories via a Netlify function cached 6 hours, stamped with "as of" dates. Live population counters are interpolated from official UN WPP 2025 figures — honest estimates, not transaction-by-transaction reads. Macro and ecosystem metrics show "as of" dates and link to the original source (NPCI, RBI, IMF, World Bank, Tracxn, IAMAI, etc.). USD/INR fetches from open.er-api.com with Frankfurter as fallback. BTC fetches from CoinGecko. If you spot a stale or wrong number, tell us.