Which UPI app has the biggest market share in India?

PhonePe is the biggest UPI app, with 10.91 billion transactions or 45.57% of UPI app volume in September 2026, according to NPCI's UPI Applications data. Google Pay was second with 7.71 billion (32.23%) and Paytm third with 1.94 billion (8.1%). Together PhonePe and Google Pay handled 77.8% of transactions, down from 81.9% in September 2025.

Source · NPCI, figure for September 2026 · checked

45.57%
PhonePe's share of UPI transactions through listed apps · September 2026
Range
PhonePe 45.57%, Google Pay 32.23%, Paytm 8.1%
Confidence
High: an official count
Last checked

Shares of the 23.93 billion transactions made through NPCI-listed UPI apps in September 2026, not of all 24.07 billion UPI transactions. Measured against all UPI transactions, PhonePe's share is slightly lower.

The figures side by side

MeasureFigureSource
PhonePe, September 202610.91 billion (45.57%)NPCI via MediaNama, Sep 2026
Google Pay, September 20267.71 billion (32.23%)NPCI via MediaNama, Sep 2026
Paytm, September 20261.94 billion (8.1%)NPCI via MediaNama, Sep 2026
Navi, September 20261.14 billionNPCI via MediaNama, Sep 2026
PhonePe + Google Pay, September 202581.9%NPCI via MediaNama, Sep 2025

How we got this number

  1. Take NPCI's app-wise UPI data for September 2026 as reported: PhonePe 10.91 billion transactions, Google Pay 7.71 billion, Paytm 1.94 billion, Navi 1.14 billion.
  2. Use the reported shares, which divide each app's count by the 23.93 billion transactions made through NPCI-listed apps.
  3. Check the trend against the month before: in August 2026 PhonePe had 45.64% and Google Pay 32.26% of UPI volume in another report of NPCI data.

What this number does not tell you

  • NPCI's statistics page loads its tables with a script and could not be read by our checker, so these are NPCI's app figures as reported by news outlets.
  • Reports use different bases: some divide by listed-app volume (23.93 billion in September 2026), others by all UPI transactions, so shares from different reports can differ by a few tenths of a point.
  • NPCI's 30% volume cap for third-party apps is measured over three months against all UPI volume, with a deadline of December 31, 2026; a single month's share does not show whether an app breaches it.

Sources

  1. NPCI UPI Applications data, reported by MediaNama, October 24, 2026Major Unified Payments Interface (UPI) apps PhonePe and Google Pay together accounted for 77.8% of UPI transactions in September 2026, noticeably down from their market share of 78.3% in the previous month, reveals the National Payments Corporation of India’s (NPCI) UPI Applications data. While PhonePe processed 10.91 billion transactions which makes 45.57% of the UPI market share, Google Pay processed 7.71 billion transactions, occupying a market share of 32.23%. The listed-app shares use 23.93 billion transactions through NPCI-listed apps as their denominator, rather than the 24.07 billion transactions across UPI in NPCI’s UPI data.
  2. NPCI UPI Applications data, reported by MediaNama (other apps and a year earlier), October 24, 2026Their combined share was 81.9% in September 2025. Over the year, Google Pay’s share fell by 3.2 percentage points from 35.43% and PhonePe’s by 0.9 percentage points from 46.47%. Other apps gained ground: Paytm remained third in September with 1.94 billion transactions, or 8.1% of listed-app volume. Navi was fourth at 1.14 billion, up from 1.08 billion in August, followed by super.money at 405.1 million transactions. Both PhonePe and Google Pay’s September shares were above the 30% level in NPCI’s volume-cap circular-in-UPI for third-party app providers. That circular extended the compliance deadline for existing providers to December 31, 2026.
  3. NPCI data, reported by StartupTalky (August 2026 shares), 02 Oct 2026 — the August 2026 figures, measured against all UPI volumeApp Share of Transaction Volume (August 2026) Share of Transaction Value (August 2026) PhonePe 45.64% 47.82% Google Pay 32.26% 33.78% Paytm 8.03% 6.87% PhonePe retained its lead in August, followed by Google Pay and Paytm. Together, the three apps accounted for 85.93% of UPI transaction volume.

Questions people ask

What is PhonePe's UPI market share?

45.57% of UPI app transactions in September 2026 (10.91 billion), per NPCI data.

What is Google Pay's UPI market share?

32.23% in September 2026, with 7.71 billion transactions, down from 35.43% a year earlier.

Which UPI apps come after PhonePe and Google Pay?

Paytm was third in September 2026 with 1.94 billion transactions (8.1%), then Navi with 1.14 billion and super.money with 405.1 million.

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This figure is from NPCI's own release or a report quoting it. We recheck it monthly. If you have a newer or better source, send it to us.

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