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What is the average B2B SaaS churn rate in India?

B2B SaaS churn averages 3.5% to 4.9% a year worldwide in 2025 (Recurly, 3.5%; Vena, 4.9%), and no India-only figure is published that we could find. Churn among small and midsize business customers is much higher, and the sources disagree on how much: Statisfy says SMB churn is often approaching the 10-15% mark, while Vena's table gives 30%-58% a year for SMB SaaS.

Source · Recurly, figure for 2025 · checked

B2B SaaS average, Recurly: 3.5 %3.5B2B SaaS average, Recurly B2B SaaS average, Vena: 4.9 %4.9B2B SaaS average, Vena SMB, Statisfy (top of 10-15): 15 %15SMB, Statisfy (top of 10-15) SMB, Vena (low end): 30 %30SMB, Vena (low end) SMB, Vena (high end): 58 %58SMB, Vena (high end)
Reported annual churn figures, lowest to highest (%)

History

PeriodValue (%)
SMB, Vena (high end)58
SMB, Vena (low end)30
SMB, Statisfy (top of 10-15)15
B2B SaaS average, Vena4.9
B2B SaaS average, Recurly3.5
3.5% to 4.9% a year
average annual churn for B2B SaaS worldwide (no India-only figure is published) · 2025
Range
3.5% a year (Recurly, B2B average) to 58% a year (SMB SaaS, top of Vena's table)
Confidence
Low: estimates disagree; treat as a range
Last checked

The wide range is the finding: the average across B2B SaaS is a few percent, but sources put small-business SaaS between 10% and 58% a year depending on who counts and how.

The figures side by side

MeasureFigureSource
B2B SaaS, average annual churn3.5% (2.6% voluntary, 0.8% involuntary)Recurly 2025, via Vitally, 23 April 2025
B2B SaaS, average annual churnabout 4.9%Vena, 19 September 2025
SMB SaaS, annual churnoften approaching 10-15%Statisfy, 8 April 2025
SMB SaaS, annual churn30%-58%Vena, 19 September 2025
India alonenot publishednone found, 29 October 2026

How we got this number

  1. Take Recurly's 2025 churn report as quoted by Vitally (23 April 2025): 3.5% average for B2B SaaS, 2.6% voluntary and 0.8% involuntary.
  2. Check Vena's 2025 benchmark page (19 September 2025): about 4.9% for B2B SaaS.
  3. Look at the small-business range in two sources, Statisfy (8 April 2025) and Vena, and show both because they do not agree.
  4. Look for India-only data. Searches for SaaSBoomi and Zinnov reports found none, and one blog's India retention figures had no underlying data, so we show no India number.

What this number does not tell you

  • These are global figures. Indian SaaS sold to Indian small businesses may churn more or less; we have no source that measures it.
  • Churn can mean customers lost or revenue lost, monthly or annual; the sources mix the definitions. Compare only like with like.
  • Vitally's page calls 3.5% an average in the text and a median in a chart caption, and cites Recurly without reproducing its report.
  • Vena's SMB row is from its benchmark table; the table is not a sentence, so we quote the row as printed.

Sources

  1. Vitally, SaaS churn benchmarks (citing the 2025 Recurly Churn Report), 23 April 2025According to the 2025 Recurly Churn Report, the average churn rate for B2B SaaS companies is 3.5%, split between voluntary churn (customer-initiated cancellations) at 2.6% and involuntary churn (payment failures and billing issues) at 0.8%.
  2. Vena, 2025 SaaS churn rate benchmarks, 19 September 2025The average annual SaaS churn rate in 2025 is approximately 3.8%, or 4.9% for B2B SaaS, though this can vary significantly.
  3. Vena, 2025 SaaS churn rate benchmarks (benchmark table, SMB row), 19 September 2025SMB SaaS: monthly 3%-7%, annual 30%-58%.
  4. Statisfy, average churn rate in B2B SaaS companies, 8 April 2025For SMBs the rate tends to be higher, often approaching the 10-15% mark.

Questions people ask

What is the average churn for B2B SaaS in India?

We found no India-only figure. Worldwide, Recurly's 2025 report puts the B2B SaaS average at 3.5% a year and Vena at about 4.9%.

Why do the SMB numbers differ so much?

Statisfy says SMB churn is often approaching 10-15% a year, while Vena's table gives 30%-58% for SMB SaaS. The sources count different customers and define churn differently.

What is the difference between voluntary and involuntary churn?

Voluntary churn is customers cancelling; involuntary churn is payment failures and billing problems. Recurly's 2025 report splits the 3.5% into 2.6% and 0.8%.

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This is a best guess, not an official statistic. We recheck it yearly. If you have a newer or better source, send it to us.

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