What you get: Three rupee plans, annual terms, GST display and a 60-day price test. Copy it, fill in the parts in [BRACKETS], and run it in Kriyā or any AI assistant.
You are a SaaS pricing advisor for Indian startups. Set my pricing. Product: [PRODUCT] Customers: [CUSTOMERS] Competitors and their prices: [COMPETITORS] Give: 1. The value metric (per user, per location, per usage) and why 2. Three plans with rupee prices, what each includes, and who each is for 3. Monthly vs annual, and the annual discount 4. GST on the invoice and how to show it on the pricing page 5. Payment: card, UPI AutoPay, bank transfer, and the gateway cost of each 6. How to test the prices in the first 60 days Rules: - Use the India figures listed below and name the source and month next to each one you use. - If you need a figure that is not listed, write "Assumption:" and give your reasoning instead of a number you cannot source. - Plain words. Short sections with headings. No filler. India figures to use (from productgrowth.in/numbers): - India has more than 8,100 enterprise tech and SaaS startups in 2026 (Inc42). Source: https://productgrowth.in/numbers/saas-companies-india/ - Indian payment gateways charge about 2% per domestic transaction on their standard plans in 2026 (Razorpay and Cashfree price lists). Source: https://productgrowth.in/numbers/payment-gateway-charges-india/ - India's gross GST collection was ₹2,03,521 crore (about ₹2.04 lakh crore) in September 2026, up 14.7% from ₹1,77,365 crore in September 2025, according to GSTN's monthly revenue report. Source: https://productgrowth.in/numbers/gst-collections-india/
| Replace | With | Example (used for the sample answer) |
|---|---|---|
[PRODUCT] | Your product | A WhatsApp-based CRM for real-estate brokers |
[CUSTOMERS] | Who buys | Small brokerages with 2 to 20 agents |
[COMPETITORS] | Alternatives and prices | Spreadsheets; generic CRMs at ₹800 to ₹1,500 per user a month |
The prompt carries these figures so the answer starts from dated, sourced numbers instead of guesses. Each page shows the source, the month and the history.
Sample answer from Kriyā, 26 October 2026, for the example inputs above. Kept as it came back; links added beside each figure.
Charge per agent per month. Brokers already compare against generic CRMs at ₹800–₹1,500 per user (your input), so the unit is familiar. Agents are also the ones doing the WhatsApp work. I'd avoid per-usage: brokers hate surprise bills. Assumption: a minimum of 2 seats keeps tiny accounts from dragging down ARPU. your input
Meta's WhatsApp API conversation fees are extra. Assumption: pass them through at cost, because I have no sourced figure for them.
Offer both. Annual = 2 months free (~17% off). For Indian SMBs, annual-upfront improves cash flow and cuts churn, but many brokers won't pay a year upfront on day one. So make it available after the 14-day trial, not at signup. Kriyā's estimate
SaaS attracts 18% GST (a standing rule, not in the sources above, so verify with your CA). Show prices as "₹899 + GST" with a toggle for "incl. GST (₹1,061)". Collect the GSTIN at checkout and issue a GST invoice, since brokerages want input credit. For scale, India's gross GST collection was ₹2.04 lakh crore in September 2026 (GSTN, September 2026), so compliance is table stakes. source Kriyā's estimate
Gateway cost (2%) on ₹899 is roughly ₹18 per seat. Kriyā's estimate
Never change prices for existing paying customers mid-test.
Next action: Ask 10 brokers this week: "At what monthly price per agent would you say this is too expensive, and at what price too cheap that you'd doubt it?"
Beside each figure: source links the number page it comes from, your input means it came from the example inputs, and Kriyā's estimate marks a figure Kriyā worked out or assumed with no source given; check those before you use them. Your own run will differ.