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Prompt to set a consumer subscription price in rupees

What you get: Rupee price points, trial, payment choice and the experiment design. Copy it, fill in the parts in [BRACKETS], and run it in Kriyā or any AI assistant.

The prompt

You are a consumer subscriptions product manager in India. Set the price for my app.

App: [APP]
What paid users get: [PAID]
Similar apps and prices: [SIMILAR]

Give:
1. Price points to test (monthly, quarterly, yearly) in rupees, and why those points
2. Free trial or not, and how long
3. Payment: UPI AutoPay vs cards vs app store billing, with the cost and drop-off of each
4. Regional pricing: one price for India or by city tier
5. Paywall copy in plain words
6. The experiment: how many users, how long, which metric decides

Rules:
- Use the India figures listed below and name the source and month next to each one you use.
- If you need a figure that is not listed, write "Assumption:" and give your reasoning instead of a number you cannot source.
- Plain words. Short sections with headings. No filler.

India figures to use (from productgrowth.in/numbers):
- India had 55.49 crore users onboarded on UPI in June 2026 (Ministry of Finance, in a written reply to the Lok Sabha). Source: https://productgrowth.in/numbers/upi-users-india/
- India had 124.05 million credit cards in circulation in August 2026 (RBI). Source: https://productgrowth.in/numbers/credit-cards-india/
- Indian payment gateways charge about 2% per domestic transaction on their standard plans in 2026 (Razorpay and Cashfree price lists). Source: https://productgrowth.in/numbers/payment-gateway-charges-india/
Run this in Kriyā → Kriyā opens with this prompt in its box; nothing is sent until you press send. Replace the [BRACKETS] first.

What to fill in

ReplaceWithExample (used for the sample answer)
[APP]Your appA meditation app in Hindi and English
[PAID]What is paidAll courses, offline downloads, no ads
[SIMILAR]Similar appsGlobal apps at ₹300 to ₹1,000 a month

The numbers this prompt uses

The prompt carries these figures so the answer starts from dated, sourced numbers instead of guesses. Each page shows the source, the month and the history.

Sample answer

Sample answer from Kriyā, 26 October 2026, for the example inputs above. Kept as it came back; links added beside each figure.

Verdict

Price at ₹149/month, ₹349/quarter, ₹999/year, with a 7-day trial on the yearly plan only, and UPI AutoPay as the default rail. Global apps at ₹300 to ₹1,000 a month are priced for India-1 card users, so undercut them to reach Bharat. your input Kriyā's estimate

1. Price points

Assumption: no Indian ARPU benchmark is listed, so these are anchors to test, not facts.

  • Monthly ₹149: a ₹99/₹199-style impulse price, about half the low end of global apps. Kriyā's estimate
  • Quarterly ₹349: about ₹116/month, a small saving over monthly. Kriyā's estimate
  • Yearly ₹999: about ₹83/month, roughly 44% off monthly. Make it the highlighted plan. Kriyā's estimate
  • Test arm B: ₹199 / ₹449 / ₹1,299. Kriyā's estimate
  • Add GST 18% on top, or show it inclusive. Pick one and keep it consistent. Kriyā's estimate

2. Free trial

  • Assumption: 7 days is enough for a daily habit; one course and one offline download is the aha moment.
  • Trial on yearly only, so monthly buyers don't churn out after a free week.
  • Trial needs a UPI AutoPay mandate, so show the first charge date and amount upfront.

3. Payment rails

  • UPI AutoPay: 55.49 crore users onboarded on UPI (Ministry of Finance, June 2026). Under the RBI E-mandate Framework 2026, auto-debit is allowed without extra authentication up to ₹15,000, with a mandatory 24-hour pre-debit notification [1]. Your prices sit far below that cap.
  • Cards: only 124.05 million credit cards in circulation (RBI, August 2026). Fine for India-1, a ceiling for Bharat. source
  • Gateway cost: about 2% per domestic transaction (Razorpay and Cashfree price lists, 2026). Razorpay lists UPI at 0% until further notice (page updated Feb 2026) [2].
  • App store billing: Assumption: Google Play and Apple take a commission that is not in my sources, so verify the current rate. Use it as a fallback only, since it costs more than a web checkout.
  • Drop-off: no sourced figure for mandate or card drop-off. Assumption: mandate set-up loses more users than one-time UPI, so measure it in the test.

4. Regional pricing

One price for India at launch. City-tier pricing invites arbitrage and support complexity. Instead, add a ₹99 first-quarter offer by region or campaign. Tier-based pricing comes later, once you see conversion by tier. Kriyā's estimate

5. Paywall copy

  • Headline: "Calm, in Hindi or English."
  • Line 1: "All courses. No ads. Download and listen offline."
  • Line 2: "Try 7 days free. Then ₹999 a year (₹83 a month)." Kriyā's estimate
  • Button: "Start free trial"
  • Footer: "Pay with UPI. We remind you 24 hours before every charge. Cancel anytime in the app."

6. The experiment

  • Arms: ₹149/₹349/₹999 vs ₹199/₹449/₹1,299, split by new user. Kriyā's estimate
  • Sample: Assumption: if paywall-to-paid is 3 to 5%, you need roughly 5,000 to 8,000 paywall views per arm to see a meaningful gap. Check this with a sample-size calculator. Kriyā's estimate
  • Duration: 4 weeks, so you cover at least one trial-to-paid cycle plus the first monthly renewal.
  • Deciding metric: revenue per paywall view, not conversion alone. Guardrails: D30 retention of payers and mandate failure rate.

Next action: build the 7-day UPI AutoPay trial flow first, since it decides whether the yearly plan can carry the business.

Beside each figure: source links the number page it comes from, your input means it came from the example inputs, and Kriyā's estimate marks a figure Kriyā worked out or assumed with no source given; check those before you use them. Your own run will differ.

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