What you get: A per-channel unit economics table and the break-even repeat rate. Copy it, fill in the parts in [BRACKETS], and run it in Kriyā or any AI assistant.
You are a D2C finance lead. Work out unit economics per order for my brand. Brand: [BRAND] Price and cost: [PRICE_COST] Channels: [CHANNELS] Give a table per channel (own site, marketplace, quick commerce) with: 1. Price, discounts, GST 2. Product cost, packaging, shipping, payment gateway fee, platform commission 3. Returns and cash-on-delivery losses 4. Marketing cost per order (from CAC and repeat rate) 5. Contribution margin per order in rupees and as a percentage Then: the three levers that move margin most, and the break-even repeat rate. Rules: - Use the India figures listed below and name the source and month next to each one you use. - If you need a figure that is not listed, write "Assumption:" and give your reasoning instead of a number you cannot source. - Plain words. Short sections with headings. No filler. India figures to use (from productgrowth.in/numbers): - Meta ads in India cost about $1.20 to $3.50 per 1,000 impressions in the first half of 2026 (Sotros Infotech). Source: https://productgrowth.in/numbers/meta-ads-cpm-india/ - Indian payment gateways charge about 2% per domestic transaction on their standard plans in 2026 (Razorpay and Cashfree price lists). Source: https://productgrowth.in/numbers/payment-gateway-charges-india/ - India's quick commerce market is about Rs 1.15 lakh crore (US$ 13 billion) in FY26 (Google and Redseer). Source: https://productgrowth.in/numbers/quick-commerce-market-india/
| Replace | With | Example (used for the sample answer) |
|---|---|---|
[BRAND] | Your brand | A pet food brand |
[PRICE_COST] | Price and product cost | ₹899 a pack, product cost ₹380 |
[CHANNELS] | Where you sell | Own site, Amazon and Zepto |
The prompt carries these figures so the answer starts from dated, sourced numbers instead of guesses. Each page shows the source, the month and the history.
Sample answer from Kriyā, 26 October 2026, for the example inputs above. Kept as it came back; links added beside each figure.
The table below uses your price and cost plus a few sourced figures; everything else is an assumption you should replace with your actuals. This runs past my usual length because you asked for a full model.
| Line | Own site | Amazon | Zepto |
|---|---|---|---|
| Selling price (incl. GST) | 809 (10% off) Kriyā's estimate | 899 | 899 |
| GST (18%) Kriyā's estimate | -123 | -137 | -137 |
| Net revenue | 686 | 762 | 762 |
| Product cost | -380 | -380 | -380 |
| Packaging | -25 | -25 | -25 |
| Shipping | -70 | -75 | 0 |
| Gateway fee (2%) Kriyā's estimate | -16 | 0 | 0 |
| Commission | 0 | -108 | -225 |
| Returns and COD losses | -35 | -38 | -8 |
| Marketing per order (CAC ÷ 1.4) | -250 | -86 | -57 |
| Contribution margin (₹) | -90 | 50 | 67 |
| Margin % of net revenue | -13% Kriyā's estimate | 7% Kriyā's estimate | 9% Kriyā's estimate |
The own-site loss comes mostly from the CAC and the discount, and it improves with repeat orders. At 4 orders per customer, own-site marketing drops to about ₹88 and contribution turns positive at roughly ₹72. Kriyā's estimate
Contribution before marketing is about ₹160 per order. Break-even needs CAC ÷ orders ≤ ₹160, so ₹350 needs about 2.2 orders per customer, a repeat rate of about 120% (i.e. more than one reorder on average). At ₹200 CAC it falls to about 1.25 orders, a 25% repeat rate. Kriyā's estimate
Next action: send me your real Amazon and Zepto rate cards and last month's blended CAC, and I'll rerun this with actuals.
Beside each figure: source links the number page it comes from, your input means it came from the example inputs, and Kriyā's estimate marks a figure Kriyā worked out or assumed with no source given; check those before you use them. Your own run will differ.