Frameworks, Playbooks & Templates

Frameworks, playbooks, guides, and templates built for Indian product managers and founders. Use them to diagnose growth problems, run better experiments, and ship faster. All our growth resources are free and open-source, crafted specifically for the Indian market context, including local benchmarks and real-world company examples.

20Frameworks
63Playbooks
35Guides
5Templates
15Checklists

The library

Templates 5

PRDs, OKRs, research guides and email sequences to copy.

See all 5

Playbooks 63

Step-by-step plays for onboarding, engagement, growth and retention.

See all 63

Frameworks 20

The models behind the plays: AARRR, North Star, ICE, JTBD and more.

See all 20

The free course

A free, self-paced course on product research for India: 8 modules, each ending in a task you do in Kriyā and a check against a written rubric. Finish all 8 for a certificate anyone can…

Start the course

155 resources

Browse by Type

20 Frameworks

Growth Frameworks

AARRR, North Star, ICE, JTBD, HEART, Kano, OKRs & more

 35 Guides

Step-by-Step Guides

Analytics, retention, onboarding, churn, notifications & more

 5 Templates

Copy-Paste Templates

PRDs, email sequences, OKRs, competitive analysis & more

Get every framework & template

20 frameworks, 63 playbooks and copy-paste templates for Indian product teams — sent to your inbox, plus the Daily Brief across 12 industries. Free.

20 frameworks, 63 playbooks
Copy-paste templates
India benchmarks
Free forever

Every resource, listed

A plain index — because a link that only exists in JavaScript is a link search engines and AI crawlers may never follow.

Cheatsheets 1

Growth Metrics Cheat Sheet: 50+ Metrics for PMs

Checklists 8

AI-Deepfake KYC Fraud Defense Checklist: Liveness & Document Security DPDPA Data Consent & Deletion Implementation Checklist for PMs GDPR Compliance Checklist: Global Readiness Audits for SaaS Founders IRDAI Corporate Agent Checklist: Operations Auditing for Insurtechs ISO 27001 Compliance Checklist: Information Security Management Systems RBI Payment Aggregator License Checklist: Merchant Guidelines SEBI Investment Advisor Checklist: Operations and Compliance Audits SOC2 Security Compliance: Operational Readiness Audits for SaaS Founders

Frameworks 20

AARRR Pirate Metrics: The Complete Framework Guide Activation Milestones: Mapping User Session Value Steps Growth Checklist HEART Framework: Google's UX Quality Metrics Hook Model: Building Habit-Forming Products ICE Scoring: Prioritise by Impact, Confidence, Ease Jobs to Be Done: The Complete Guide for PMs Kano Model: Build Features Users Need vs Features Users Want Monetization Playbooks: Structuring Multi-Tier Subscription Packages North Star Metric: How to Find & Use Yours OKR Framework: A Guide for Product Teams Opportunity Solution Tree: Visual Product Discovery Pricing Experiments: Playbooks for SaaS Value Optimization Pricing Strategy Framework: Value-Based, Tiered, and Expansion Billing Sean Ellis PMF Survey: Measure Product-Market Fit Referral Growth Loops: Designing Retentive Double-Sided Incentives Retention Loops RICE Scoring: The Complete Prioritisation Guide Viral Loops Framework: Referral Coefficients, Incentives, and Virality Viral Mechanics: Designing Group Buying and Social Sharing Loops

Guides 30

A/B Testing Best Practices: Designing Statistically Valid Experiments AI Tools 2026 B2B SaaS DORA Metrics: Engineering Telemetry for Product Leads Checkout Funnel Audits: Designing High-Conversion Payment Bridges Churn Prediction: Spotting the Leading Indicators Churn & Retention Calculators: Forecasting Customer Cohort Lifetimes Conversational Voice Banking: UX & Latency Guidelines Conversion Rate Optimization (CRO) Playbook Data Privacy Checklist: Aligning Product Architecture with the DPDP Act Modern Data Warehousing & ETL Stack Guide 2026 The Frontend Debugging Playbook: Solving UX Friction and Core Web Vitals OCPP Charger Telemetry: Interface Protocols for EV Charging Grids The Event Taxonomy Playbook: Designing Clean Analytics Tracking Plans Fintech Onboarding Playbook: To First Transaction Fintech Product Metrics: The Complete Framework Mobile-First UX for Bharat: Designing Products for Tier 2 and Tier 3 India Mobile Growth Guide Onboarding Emails That Actually Convert PM Guide to Engineering How to Write a PRD Engineers Actually Use Product Analytics: The Complete Guide Product Strategy Frameworks: Strategic Roadmaps for SaaS Growth Push Notification Strategy for Indian Apps The RBI FLDG Co-Lending Compliance Guide: 5% DLG Cap & Ledger Setup Retention Curves: How to Read & Improve Them SaaS Activation Rate: Benchmarks & How to Improve Satellite Edge Computing: Custom Sensor Telemetry and Space Classification Startup Pricing Models: Structuring Seat Tiers and Billing Packages User Research Guidelines: Question Banks for Customer Discovery WhatsApp Messaging Playbook: Automating Cart Recovery Sequences

Playbooks 63

DX Metrics Dashboard: Measuring Developer Experience Engagement Playbooks Building Behavioural Segments That Actually Convert How Education-Driven Journeys Increased MF Transactions Building Engagement Data Products That Drive Retention Optimizing Engagement Timing for Higher Click-Through Rates Implementing Event-Based Messaging Pipelines to Recover Dropped Funnels Driving Feature Adoption: Optimizing Watchlist Onboarding Gamified Onboarding vs. Engagement: Designing Compliant Fintech Loops In-App Nudges: Contextual Trigger Workflows to Boost Feature Adoptions Personalised Nudges vs. Generic Campaigns: The Data Optimizing Channel Delivery: Push Notifications vs. In-App Messaging Optimizing SIP Retention: Recovering Failed and Paused Investment Plans Growth Playbooks A/B Testing for First-Time Investors: Copywriting and Trust Signals Community Group Buying Playbook: Virality Mechanics for E-grocery Platforms Optimizing Cross-Sell Timing: Contextual Triggers and Tax-Saving Seasons Optimizing Messaging Frequency: Daily vs. Weekly Portfolio Reminders ETF Onboarding: Comparing Push Notifications and WhatsApp Business API Building a Lightweight Growth Experimentation Pipeline Optimizing Feature Launches: Value-Driven Campaigns and Adoption Benchmarks Retaining Users in Bear Markets: Gamification Focused on Education Leveraging Market Events for Growth: Macro Triggers and User Retention Small UI Changes, Large CTR Lifts: Optimizing Microcopy and Layouts Ethical Urgency in Financial Products: Compliant Conversion Optimization Staged Price Testing Playbook: Running Experiments without Revenue Risks Mule Account Prevention Playbook: Fraud Mitigation Guide Onboarding Playbooks 14-Step Funnel Audit: Finding Drop-Offs Before They Hurt You The FTUE Playbook: Optimizing User Onboarding Flows and Setup Milestones Using MoEngage to Track Every Step of Onboarding The Onboarding Checklist We Use for Every Client 3 Common Onboarding Mistakes Every Fintech Makes Reducing PAN Verification Failures with UX Micro-Copy The Power of Post-Drop-Off Nudges in Fintech Onboarding Redesigning KYC Flows Without Breaking Compliance What Happens When You Shorten the First-Deposit Path How Splitting Login and Signup Increased Activation by 12% How Small UI Fixes Increased Account Completion Rates Product Playbooks Copywriting for Microconversions: Reducing Friction in KYC and Signup Funnels Designing Complex Flows: Simplifying Bank Integrations and Mandates Feature Discovery Through Clean Design: Balancing Density and Clarity The FTUE Audit: First Click to First Action Why Menu Placement Can Make or Break Adoption How Navigation Hierarchy Shapes Product Adoption Simplifying the Investment Process Without Losing Depth The Psychology of Splash Screens in Fintech Apps Building UX Experiments into Product Roadmaps UX Fixes That Reduced Support Tickets by 20% Retention Playbooks How Automation Keeps Dormant Users from Churning Churn-Risk Segmentation: 7-Day vs. 30-Day Users The Role of Content in Long-Term User Retention Event-Based Push Notifications That Trigger Action Offer-Based vs. Value-Based Winbacks: Which Wins? Portfolio Insights as a Retention Lever Re-engagement Journeys That Don't Feel Like Spam User Churn Reactivation Playbook: Triggers for Inactive Customers How We Reactivated Dormant Traders in 14 Days Designing a Reactivation Flow for F&O Users Winback Messaging Based on User Activity History UPI Credit Line Integration Playbook: Checkout APIs & Mandates

Templates 6

Competitive Analysis Template for Product Teams Onboarding Email Sequence: 7 Ready-to-Send Emails PRD Template PRD Template: Copy-Paste Product Requirements Doc Product OKR Template — With Industry Examples User Research Interview Guide + Question Bank