Step-by-step deep dives on the topics that move the needle — analytics, retention, onboarding, churn, notifications, and user psychology. Written for Indian product teams with Indian benchmarks.
Identify at-risk users using engagement signals, cohort analysis, and simple rules.
GuideStep-by-step guide for improving KYC completion and activation in Indian fintech.
GuideKYC rate, FTR, UPI success rate, D30 retention — the complete fintech measurement framework.
GuideApplying the Hook Model to fintech, edtech, health, and consumer apps in India.
GuideLow-bandwidth UX, regional language support, Tier-2/3 India design principles.
GuideSubject lines, timing, content, and India-specific benchmarks.
GuideStructure, templates, how to write PRDs that engineers actually read.
GuideMixpanel, Amplitude, PostHog — event design, funnels, cohorts, retention curves.
GuidePermission flows, timing, segmentation, WhatsApp vs push benchmarks.
GuideD1/D7/D30/D90 benchmarks by category, flattening the curve, re-engagement.
GuideActivation funnel design, time-to-value reduction, India SaaS benchmarks.
Users who complete their first meaningful action
Benchmark: 25–55%Users still active a month after their first visit
Benchmark: 15–40%Monthly % of paying users who cancel or lapse
Target: <3% MoM SaaS% of push notifications that drive an app open
Benchmark: 5–15%We help product teams at fintech, SaaS, EdTech, and consumer apps use these guides to fix real growth problems — not just read about them. Book a free 30-minute diagnostic.