Structured mental models for diagnosing growth problems, prioritising roadmaps, and measuring what matters. Built for Indian product teams working in fintech, SaaS, EdTech, and consumer apps.
Acquisition, Activation, Retention, Revenue, Referral — the growth accounting model every PM needs.
FrameworkHappiness, Engagement, Adoption, Retention, Task Success — Google's UX metrics framework.
FrameworkNir Eyal's trigger-action-reward-investment cycle for habit design.
FrameworkImpact, Confidence, Ease — a simple framework for ranking features and experiments.
FrameworkUnderstand what customers actually hire your product to do — with Indian product examples.
FrameworkCategorise features into basic, performance, and delight — applied to Indian SaaS and consumer apps.
FrameworkDefine the one metric that captures your product's core value delivery.
FrameworkObjectives & Key Results — how Indian startups like Flipkart and Swiggy use OKRs in practice.
FrameworkTeresa Torres's framework for continuous discovery and structured product decisions.
FrameworkSean Ellis's 40% benchmark, how to run the survey, and what to do with the results.
FrameworkReach, Impact, Confidence, Effort — a weighted scoring model for Indian product roadmaps.
Use AARRR to identify which stage of your funnel is weakest before deciding what to fix
Start with AARRRUse North Star Metric to give your team a single number everyone is working toward
Then North StarUse ICE Scoring or Kano Model to decide what to build next without politics or HiPPO
Then ICE / KanoUse JTBD to understand the real reason users choose your product over alternatives
Then JTBDMetrics, tools, funnels, and cohorts for Indian product teams
Free GuideWhat your retention curve is telling you — and how to fix it
Free GuideLeading indicators and scoring models you can build in a spreadsheet
We run structured growth diagnostics using AARRR, North Star, and ICE for fintech, SaaS, and consumer teams. Book a free 30-minute session.