Growth Metrics Cheat Sheets

High-density one-page references designed for Indian product teams. Formulas, benchmarks, and what moves each metric — all on a single page you can bookmark or print.

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Growth Metrics Cheat Sheet

2 min read

One-page reference for every key product metric: formula, benchmark, and what moves it. Covers acquisition, activation, retention, revenue, and referral across AARRR.

MetricsReferenceAARRR

What's Inside the Cheat Sheet

Exact Formulas

No ambiguity — every metric has the exact mathematical formula you need

50+ formulas

Indian Benchmarks

Benchmarks calibrated to Indian product categories — not just US SaaS averages

India-specific

What Moves It

For each metric, the 2–3 levers that actually move the number when pulled

Actionable

AARRR Organised

Metrics grouped by funnel stage so you can find what you need instantly

Easy to navigate

Related Resources

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Free Framework

AARRR Pirate Metrics

The full framework behind every metric in the cheat sheet

Free Guide

Product Analytics Complete Guide

Deep dive into how to measure and act on these metrics

Free Guide

Retention Curves Guide

D1/D7/D30/D90 benchmarks and how to flatten your churn curve

Also in Resources

Frameworks Guides Templates Tools

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