Engagement Playbooks

At a glance: 10 case studies on keeping fintech users active. Behavioral segments, event-based messaging, SIP journeys, and education-driven flows.

Building Behavioural Segments That Actually Convert

Segment by trading frequency and product usage, not demographics. How to target each segment with personalized nudges.

How Education-Driven Journeys Increased MF Transactions

Teaching users about MF products drove adoption and transaction frequency.

Building Engagement Data Products That Drive Retention

Segment by trading frequency and product usage, not demographics. How to target each segment with personalized nudges.

Optimizing Engagement Timing for Higher Click-Through Rates

Segment by trading frequency and product usage, not demographics. How to target each segment with personalized nudges.

Implementing Event-Based Messaging Pipelines to Recover Dropped Funnels

Segment by trading frequency and product usage, not demographics. How to target each segment with personalized nudges.

Driving Feature Adoption: Optimizing Watchlist Onboarding

Segment by trading frequency and product usage, not demographics. How to target each segment with personalized nudges.

Gamified Onboarding vs. Engagement: Designing Compliant Fintech Loops

Segment by trading frequency and product usage, not demographics. How to target each segment with personalized nudges.

Personalised Nudges vs. Generic Campaigns: The Data

Segment-specific messages outperform broadcast campaigns. Results from a fintech app.

Optimizing Channel Delivery: Push Notifications vs. In-App Messaging

Segment by trading frequency and product usage, not demographics. How to target each segment with personalized nudges.

Optimizing SIP Retention: Recovering Failed and Paused Investment Plans

Segment by trading frequency and product usage, not demographics. How to target each segment with personalized nudges.

The Daily Brief — a daily update across 12 industries

One actionable growth breakdown every morning, across 12 industries — with an audio version in 21 languages. No fluff, just hard product teardowns and India benchmarks.