Product Playbooks

10 case studies on fintech product design and UX. FTUE audits, navigation strategy, splash screens, navigation hierarchy, and copywriting for conversions.

Copywriting for Microconversions: Reducing Friction in KYC and Signup Funnels

Segment by trading frequency and product usage, not demographics. How to target each segment with personalized nudges.

Designing Complex Flows: Simplifying Bank Integrations and Mandates

Segment by trading frequency and product usage, not demographics. How to target each segment with personalized nudges.

Feature Discovery Through Clean Design: Balancing Density and Clarity

Segment by trading frequency and product usage, not demographics. How to target each segment with personalized nudges.

The FTUE Audit: First Click to First Action

First-time user experience in 60 seconds. How to audit your own FTUE.

Why Menu Placement Can Make or Break Adoption

Bottom nav vs hamburger. Where users look, where features get found.

How Navigation Hierarchy Shapes Product Adoption

What's in the main menu vs submenu. Order and placement drive adoption.

Simplifying the Investment Process Without Losing Depth

Progressive disclosure: simple for beginners, advanced for professionals.

The Psychology of Splash Screens in Fintech Apps

When splash screens help and when they hurt. Results from trading apps.

Building UX Experiments into Product Roadmaps

How to structure A/B tests into sprints. Winning and losing changes.

UX Fixes That Reduced Support Tickets by 20%

Clearer UI, better labels, in-app help. How UX prevents support burden.