How big is social commerce in India? (2026)

USD 8.9 Billion

India social commerce market (IMARC) · 2025

Range: USD 8,421 million to USD 8.9 Billion (2025)
Confidence: Medium: published estimates broadly agree
Last checked: 23 October 2026

The short answer

India's social commerce market reached USD 8.9 Billion in 2025 by IMARC, which projects USD 54.4 Billion by 2034 at 22.31% a year. Ken Research puts 2025 at USD 8,421 million, reaching USD 16,725 million by 2032 at 10.30% a year.

Two firms, IMARC and Ken Research, land within 6% of each other for 2025. Their forecasts differ much more: 22.31% a year versus 10.30%.

How we got this number

Take two 2025 estimates from firms that publish a base year and a definition.
Check agreement on the base year: within 6%, which is close for market sizing.
Use IMARC's figure as the number and Ken Research's as the low end; treat the forecasts as a wide band, not a number.

What this number does not tell you

"Social commerce" includes reseller apps, live selling and shops inside social apps; firms draw the line differently.
Older forecasts (from 2021) are much higher and no longer match the base figures.
Neither firm publishes its full method.

Sources

IMARC Group, India social commerce market, February 17, 2026reached USD 8.9 Billion in 2025, projected to reach USD 54.4 Billion by 2034, expanding at a CAGR of 22.31% during 2026-2034
Ken Research, India social e-commerce market, Base Year 2025The India Social E-Commerce Market reached USD 8,421 million in 2025, projected to expand from USD 8,421 million in 2025 to USD 16,725 million by 2032, a forecast CAGR of 10.30%

Worked out by us: 6% (USD 8.9 Billion against USD 8,421 million).

Questions people ask

What is the size of the social commerce market in India?

About USD 8.9 Billion in 2025 by IMARC; USD 8,421 million by Ken Research.

How fast is social commerce growing in India?

Forecasts range from 10.30% a year (Ken Research, to 2032) to 22.31% (IMARC, to 2034).

How big is the social commerce market in India?