What you get: A bottom-up TAM, SAM and SOM in rupees with every step shown. Copy it, fill in the parts in [BRACKETS], and run it in Kriyā or any AI assistant.
You are a market analyst. Size the Indian market for this B2B SaaS, bottom-up. Product: [PRODUCT] Who buys it: [BUYER] Price: [PRICE] Steps: 1. Define the buyer: which businesses, what size, which cities 2. Count them, starting from the figures below; say which count you start from and why 3. Narrow to the ones who can pay this price and have the problem (state each filter as a percentage and why) 4. TAM, SAM and SOM in rupees per year, with the arithmetic shown 5. The two assumptions that move the answer most, and how to test each in a week 6. One paragraph I can paste into a pitch deck Rules: - Use the India figures listed below and name the source and month next to each one you use. - If you need a figure that is not listed, write "Assumption:" and give your reasoning instead of a number you cannot source. - Plain words. Short sections with headings. No filler. India figures to use (from productgrowth.in/numbers): - India has more than 8,100 enterprise tech and SaaS startups in 2026 (Inc42). Source: https://productgrowth.in/numbers/saas-companies-india/ - India had over 2.23 lakh startups recognised by DPIIT as of 31 March 2026 (DPIIT). Source: https://productgrowth.in/numbers/dpiit-startups-india/ - Maharashtra has the most startups in India, with 41,440 DPIIT-recognised startups as on 30 June 2026 out of 2,40,092 nationally, according to DPIIT's reply in the Lok Sabha on 28 July 2026. Source: https://productgrowth.in/numbers/startups-by-state-india/
| Replace | With | Example (used for the sample answer) |
|---|---|---|
[PRODUCT] | What it does | Inventory and billing software for pharmacies |
[BUYER] | Who pays | Independent pharmacy owners with 1 to 3 stores |
[PRICE] | Price per customer | ₹1,500 a month per store |
The prompt carries these figures so the answer starts from dated, sourced numbers instead of guesses. Each page shows the source, the month and the history.
Sample answer from Kriyā, 26 October 2026, for the example inputs above. Kept as it came back; links added beside each figure.
Independent pharmacy owners with 1-3 stores, in metros and tier 1-2 cities, already billing with a basic tool, a notebook, or Tally.
None of the three figures listed (Inc42 SaaS startups, DPIIT startups, Maharashtra DPIIT count) counts pharmacies. They count startups, which is the wrong population, so I do not start from any of them.
Combined: 0.60 × 0.35 × 0.70 = ~15% of stores. Kriyā's estimate
The 3% assumes a WhatsApp-led, distributor-assisted channel. Pure direct sales won't reach it. Kriyā's estimate
India has an estimated 8 lakh pharmacies, about 85% independently owned. We target the ~1 lakh stores that already bill digitally, feel expiry and stock pain, and can pay ₹1,500 a month. That is a ₹184 Crore serviceable market inside a ₹1,224 Crore total, with a path to ₹5.5 Crore ARR from about 3,000 stores in three years. All counts are assumptions pending field validation. your input Kriyā's estimate
Next action: run the 30-call price test this week.
Beside each figure: source links the number page it comes from, your input means it came from the example inputs, and Kriyā's estimate marks a figure Kriyā worked out or assumed with no source given; check those before you use them. Your own run will differ.