What you get: A people × orders × price market size, split by channel, with a year-one range. Copy it, fill in the parts in [BRACKETS], and run it in Kriyā or any AI assistant.
You are a consumer-brands analyst in India. Size the market for this D2C brand. Brand and category: [CATEGORY] Price per order: [AOV] Where we sell: [CHANNELS] Give: 1. The number of people who could buy, starting from internet users and narrowing by city tier, income and category habit 2. How often they buy in a year 3. The market in rupees per year (people × orders × price), with the arithmetic 4. Share by channel: own site, marketplaces, quick commerce, social commerce 5. How many D2C brands already compete and what that means for us 6. A realistic year-one revenue range for a new brand, with the assumptions Rules: - Use the India figures listed below and name the source and month next to each one you use. - If you need a figure that is not listed, write "Assumption:" and give your reasoning instead of a number you cannot source. - Plain words. Short sections with headings. No filler. India figures to use (from productgrowth.in/numbers): - India had about 9,000 D2C brands in June 2023, the most recent published count (Redseer). Source: https://productgrowth.in/numbers/d2c-brands-india/ - India's quick commerce market is about Rs 1.15 lakh crore (US$ 13 billion) in FY26 (Google and Redseer). Source: https://productgrowth.in/numbers/quick-commerce-market-india/ - India's social commerce market reached USD 8.9 Billion in 2025 (IMARC Group). Source: https://productgrowth.in/numbers/social-commerce-market-india/ - India had 958 million active internet users in 2025 (IAMAI-Kantar). Source: https://productgrowth.in/numbers/internet-users-india/
| Replace | With | Example (used for the sample answer) |
|---|---|---|
[CATEGORY] | Brand and category | A protein snack brand |
[AOV] | Average order value | ₹450 |
[CHANNELS] | Where you sell | Own website, Amazon and Blinkit |
The prompt carries these figures so the answer starts from dated, sourced numbers instead of guesses. Each page shows the source, the month and the history.
Sample answer from Kriyā, 26 October 2026, for the example inputs above. Kept as it came back; links added beside each figure.
Sourced: 958M active internet users (IAMAI-Kantar, 2025) [3]. Everything below is Assumption:
| Step | Assumption | People |
|---|---|---|
| Internet users | sourced | 958M |
| Top ~50 cities and towns (India-1) | ~20% of users, since protein snacks are priced and bought largely in metros Kriyā's estimate | ~190M |
| Household income ≥ ₹10 Lakh/yr Kriyā's estimate | ~10% of that group Kriyā's estimate | ~19M |
| Buys health/protein snacks | ~15% of that group Kriyā's estimate | ~2.8M |
Reachable buyers: about 28 Lakh people. Kriyā's estimate
Assumption: 3 orders a year per active buyer. Snack repeat is mostly sampling plus occasional restock. Heavy users order monthly, but most try once or twice.
Sourced: quick commerce is about ₹1.15 Lakh Crore in FY26 (Google and Redseer); social commerce is US$8.9B in 2025 (IMARC Group). Neither figure is protein-snack specific. The split below is an Assumption: for a new brand like yours. source source
Next step: add WhatsApp as your own-site retention channel. It gets 4-8x higher open rates than email in India [1], and the playbook is here [4].
Sourced: about 9,000 D2C brands in India (Redseer, June 2023, the latest published count). This is all categories, not just snacks. It tells you the field is crowded and ad costs rise as brands bid for the same buyers. Our own site and Amazon will be won on brand and repeat, not discovery. Protein snacks specifically have established players, so a count of direct rivals is an Assumption: to verify by scanning Amazon and Blinkit listings. Kriyā's estimate
Assumption: capturing 0.1-0.3% of the ₹378 Cr market. Kriyā's estimate
This assumes about 3 orders/year per buyer, a roughly ₹450 average order, and Blinkit/Amazon listings live by month 3. Blinkit and Amazon take commissions, so net revenue is lower. Expect to be at the low end without paid acquisition or creator seeding. your input
Which channel will you launch first? That decides your cash burn more than the market size does.
Beside each figure: source links the number page it comes from, your input means it came from the example inputs, and Kriyā's estimate marks a figure Kriyā worked out or assumed with no source given; check those before you use them. Your own run will differ.