Home / Prompts / Size the market

Prompt to size the market for an investing app in India

What you get: A market size for an investing app with SEBI limits and the monthly number to watch. Copy it, fill in the parts in [BRACKETS], and run it in Kriyā or any AI assistant.

The prompt

You are a fintech analyst in India. Size the market for this investing product.

Product: [PRODUCT]
Who it is for: [USER]
How it earns: [REVENUE]

Give:
1. How many people already invest (demat accounts, SIP investors) and why accounts are not people
2. How many fit our user, with each filter stated
3. Revenue per user per year from our model, and the market in rupees
4. Who we take share from (brokers, AMCs, banks) and why they would let us
5. SEBI points that limit the model
6. The number we should track monthly to know the market is growing

Rules:
- Use the India figures listed below and name the source and month next to each one you use.
- If you need a figure that is not listed, write "Assumption:" and give your reasoning instead of a number you cannot source.
- Plain words. Short sections with headings. No filler.

India figures to use (from productgrowth.in/numbers):
- India had 240.59 million demat accounts at the end of September 2026 (CDSL + NSDL). Source: https://productgrowth.in/numbers/demat-accounts-india/
- Indians put ₹32,490 crore into mutual funds through SIPs in September 2026, the highest month on record, according to AMFI. Source: https://productgrowth.in/numbers/sip-inflows-india/
- Indian mutual funds managed ₹82.64 lakh crore at the end of September 2026, according to AMFI. Source: https://productgrowth.in/numbers/mutual-fund-aum-india/
- India had 55.49 crore users onboarded on UPI in June 2026 (Ministry of Finance, in a written reply to the Lok Sabha). Source: https://productgrowth.in/numbers/upi-users-india/
Run this in Kriyā → Kriyā opens with this prompt in its box; nothing is sent until you press send. Replace the [BRACKETS] first.

What to fill in

ReplaceWithExample (used for the sample answer)
[PRODUCT]Your productA goal-based SIP app for first-time earners
[USER]Who it is forSalaried people aged 22 to 30 in tier 1 and 2 cities
[REVENUE]How you make moneyDirect mutual fund plans plus a ₹99 a month advice subscription

The numbers this prompt uses

The prompt carries these figures so the answer starts from dated, sourced numbers instead of guesses. Each page shows the source, the month and the history.

Sample answer

Sample answer from Kriyā, 26 October 2026, for the example inputs above. Kept as it came back; links added beside each figure.

1. Who already invests, and why accounts are not people

  • 240.59 million demat accounts at end-Sep 2026 (CDSL + NSDL) [5]. These are accounts, not unique investors: one person often holds several (Zerodha + Groww + a bank demat), and many are dormant.
  • ₹32,490 crore came in through SIPs in Sep 2026, a record month (AMFI, per your figures list). MF AUM was ₹82.64 lakh crore at end-Sep 2026 (AMFI, per your list). Note [6] shows ₹72T+ for Mar 2026, an older reading, so use the Sep figure.
  • Unique SIP investors: Assumption: not in your list, so I won't give a number. Use AMFI's SIP account count and divide by 1.5-2 SIPs per person to estimate people.

2. How many fit our user

Funnel, each filter stated:

  1. Unique demat holders: Assumption: ~40-45% of 240.59M [5], i.e. ~100M people (multi-account correction).
  2. Age 22-30: Assumption: ~25% of investors, so ~25M. Kriyā's estimate
  3. Salaried, tier 1 and 2 cities: Assumption: ~40%, so ~10M. Kriyā's estimate
  4. Actually SIP-ready (earning, banked, willing to start): Assumption: 50%, so ~5M serviceable users. Kriyā's estimate

Also count first-timers not yet in demat: SIP via direct plans needs only KYC and folio, no demat. UPI has 55.49 crore users onboarded (Jun 2026, per your list), so payments reach is not the constraint. Conversion to investing is. source

3. Revenue per user per year and market in rupees

  • Advice subscription: ₹99 × 12 = ₹1,188. Kriyā's estimate
  • Direct plans: zero commission by design, so no trail income.
  • Assumption: only 20-30% of users pay for advice, so blended ~₹240-360 per user per year. Kriyā's estimate
  • Serviceable market (5M users): paying ~₹1,188 → ~₹5,940 crore at full penetration. At 25% paid, ~₹1,500 crore a year. Realistic early share of 2-3% is ₹30-45 crore. Kriyā's estimate

4. Whose share we take

  • Brokers (Groww, Zerodha, Upstox): they treat MFs as a feeder to trading. Goal-based planning is weak there, and they won't build paid advice because of SEBI conflicts.
  • AMCs: they gain distribution without paying a distributor. They tolerate us because direct plans cost them less.
  • Banks: they push regular plans with commission to salaried customers. We win young earners who distrust that.
  • Why they let us: we are small, targeting first-timers they convert poorly.

5. SEBI limits

  • Paid advice means registering as a SEBI Investment Adviser (IA) (2013 Regulations), with qualification, net-worth and fee-cap rules. I'm not certain of current fee-cap figures; verify them.
  • Advice and distribution must be segregated: an IA cannot take commissions on the same client, so direct plans only is the right call.
  • Risk profiling, suitability records and disclosures are mandatory.
  • Marketing returns promises is restricted.

6. The monthly number to track

Monthly SIP inflows (AMFI): ₹32,490 crore in Sep 2026. Sustained growth signals more first-time SIP starts. Pair it with new unique SIP registrations, since inflow rises from ticket size too. source

Next action: Pull AMFI's latest monthly SIP account and new-registration data to replace my assumptions in section 2.

Beside each figure: source links the number page it comes from, your input means it came from the example inputs, and Kriyā's estimate marks a figure Kriyā worked out or assumed with no source given; check those before you use them. Your own run will differ.

More prompts for this job