E-commerce
Amazon, Flipkart tighten seller rules and penalties as festive season nears

Amazon and Flipkart have revised seller fees and penalties ahead of the festive shopping season, with Amazon introducing graded penalties, per Inc42. Sellers: rationalize SKU count, improve on-time delivery, and build direct DTC channels in parallel—marketplace rules tighten every quarter, and margin compression is the only certainty.
Source: Inc42 ↗
🎧 This story is in the 26 August 2026 episode — Arjun & Meera