Flipkart Minutes expands to 150 cities, Gen Z cohort grows 5X YoY

Flipkart Minutes recorded 4X YoY growth with Gen Z emerging as the fastest-growing cohort (5X YoY), scaling to 150 cities, per YourStory. For commerce builders, this validates the Gen Z quick-commerce thesis—but focus on cohort retention and repeat rate, not just customer acquisition.

Source: YourStory ↗