iPhone 18 Pro launches in India; 256GB model achieves sub-1L pricing with exchange + card discounts

Apple commenced iPhone 18 Pro and Pro Max sales in India on Friday at an MRP of Rs 164,900 for the 256GB model, with Flipkart discounting to Rs 99,400 after iPhone 16 exchange (Rs 47,500) and Axis Bank card discount (Rs 8,000), per Mint and The Hindu Tech. Ecommerce platforms should note: premium device margins are collapsing into bundle economics—your real play is financing and trade-in logistics, not the phone itself.

Source: Mint ↗