A line in the daily brief
One sentence and a link, in the morning brief that product and growth teams read, for 7 mornings in a row. ₹1,999 in rupees, GST included.
- It is labelled "Sponsored" every time.
- At most 3 sponsored lines run on any morning, and at most 3 lines start in any week. A full date is refused here before you pay.
- You pick the first morning, at least 2 days from today so there is time to read your line.
- You pay now. Nothing runs until we approve the line. If we cannot approve it, you get all your money back.
- The link is counted: clicks and views are in your account → Products.
Who reads it, and the numbers
The brief is a morning read for people who build and run products and growth in India: nine stories, what they mean, one thing to do. It is small. These are the real numbers, read on 11 Nov 2026. We have not rounded them up.
| Daily brief readers | 40 | 38 accounts and 2 email-only readers on the daily brief. People who opted out or bounced are not counted. |
|---|---|---|
| Emails opened (all our email) | 26% | 5 to 11 Nov 2026. Of all our email, not the brief alone: 61 of 235 delivered. Some mail apps open mail by themselves, so read it as a ceiling. |
| People on the site, 30 days | 2,734 | People who visited and left a page, PostHog, 30 days to 11 Nov 2026. They read the site; your line runs in the brief email. |
| Instagram followers | 208 | As of 10 Nov 2026. |
| LinkedIn page followers | 97 | As of 10 Nov 2026. |
| Rishabh Bose on LinkedIn | 4,472 | His own profile, as of 10 Nov 2026. A post there is separate from this offer and only if he agrees. |
What a sponsor gets
- The line: one sentence and your link in the morning brief, for 7 mornings in a row. Booked below.
- A labelled post: one post on our LinkedIn page during your week, included in the price. An Instagram caption too, when we are posting there: ask at hello@productgrowth.in.
- The label: every sponsored line and post starts with the word "Sponsored". A person at productgrowth.in approves it before it runs.
- The count: clicks and views on your link are in your account → Products.
Three examples, as they would look
The company here is made up.
In the brief
Sponsored Example Payroll: Run payroll for a team of 20 in one sitting, with GST and TDS filed for you.
LinkedIn post
Sponsored · Example Payroll now files GST and TDS for you. A two-person finance team can close the month in a day. Details and a free trial on their site.
Instagram caption (on request)
Sponsored · Example Payroll: payroll, GST and TDS for small Indian teams. Link in bio.
Price
₹1,999 for the week (7 mornings), GST included, with the LinkedIn post. That is about ₹286 a morning. A single morning is not sold on its own.
How we set it
We looked at what other Indian newsletters charge, from their own advertise pages (11 Nov 2026). For a line-sized slot, four of them charge a middle figure of ₹626 per 1,000 subscribers per issue. A week of the brief is 7 issues. At our 40 readers that comes to ₹25 a morning, ₹175 a week. A LinkedIn post on our page, at their middle rate of ₹498 per 1,000 followers and our 97, comes to about ₹48.
We charge ₹1,999, about 11 times that, and we say so. Rates by reader do not pay for a person reading and approving your line, a GST invoice, and a count of your clicks. At this size ₹1,999 is the price of trying us, and the number to judge it by is the clicks on your link, in your account. As readers grow, the price per reader comes down toward the table.
| Publisher | Newsletter slot | Subscribers | Per 1,000, per issue |
|---|---|---|---|
| TechReview.Trade | ₹3,000 inline mention, per issue | 5,000+ | ₹600 |
| Future & AI | $149 featured tool ad, per issue | 1,25,000 | ₹105 |
| The Hustling Engineer | $200 secondary slot ad, per issue | 26,000 | ₹677 |
| TechIgnite AI | $200 classified ad, per issue | 27,000 | ₹652 |
Dollar prices at 88 rupees a dollar, our assumption. "+" means the publisher says "that many or more", so its rate per 1,000 is at most what is shown. The LinkedIn figure uses six publishers' own post prices and followers the same way.