What you get: A post-to-payment path, the WhatsApp setup and the monthly cost. Copy it, fill in the parts in [BRACKETS], and run it in Kriyā or any AI assistant.
You are a social-commerce consultant in India. Plan how this brand sells on WhatsApp and Instagram. Brand: [BRAND] Products and price: [PRODUCTS] Team: [TEAM] Give: 1. The path from Instagram post to paid order, step by step 2. WhatsApp Business app or API: which one for us now and when to switch, with message costs 3. Catalogue, quick replies and payment links (UPI) 4. Daily routine for the team 5. Monthly cost, with the arithmetic 6. The metrics to track weekly Rules: - Use the India figures listed below and name the source and month next to each one you use. - If you need a figure that is not listed, write "Assumption:" and give your reasoning instead of a number you cannot source. - Plain words. Short sections with headings. No filler. India figures to use (from productgrowth.in/numbers): - India's social commerce market reached USD 8.9 Billion in 2025 (IMARC Group). Source: https://productgrowth.in/numbers/social-commerce-market-india/ - A WhatsApp marketing message to an Indian number costs roughly ₹0.78 to ₹0.88 in 2026 (Robylon's rate table). Source: https://productgrowth.in/numbers/whatsapp-business-api-cost-india/
| Replace | With | Example (used for the sample answer) |
|---|---|---|
[BRAND] | Your brand | A handloom saree label |
[PRODUCTS] | What you sell | Sarees from ₹2,500 to ₹9,000 |
[TEAM] | Who runs it | The founder and one assistant |
The prompt carries these figures so the answer starts from dated, sourced numbers instead of guesses. Each page shows the source, the month and the history.
Sample answer from Kriyā, 26 October 2026, for the example inputs above. Kept as it came back; links added beside each figure.
Start with the free WhatsApp Business app. Founder plus one assistant, low volume, catalogue and quick replies are all you need. Chats are 1:1 and personal, which suits a ₹2,500+ purchase. your input
Switch to API when (Assumption: these thresholds are my judgement, not sourced): you want broadcasts to hundreds of past buyers, more than 2 people replying, or Instagram-ad click-to-chat at scale needing automation.
Message cost: marketing messages to Indian numbers cost roughly ₹0.78 to ₹0.88 each (Robylon rate table, 2026) [1]. Service replies to customers who message you first are not the marketing rate. Assumption: confirm Meta's current free-window rules before budgeting.
/price, /care, /shipping, /return, /pay, /track.Founder (about 90 min): post one Reel or carousel; add a Status; handle high-value chats and video calls; approve the day's dispatch list.
Assistant:
Assumption: 300 marketing messages a month.
In the app phase, your cost is mostly the assistant's salary, ad spend, and shipping, not messaging.
For market context: India's social commerce reached USD 8.9 Billion in 2025 (IMARC Group) [2]. source
Next action: set up the Business app, catalogue and six quick replies this week, then track chat-to-order conversion for 4 weeks before deciding on API.
Beside each figure: source links the number page it comes from, your input means it came from the example inputs, and Kriyā's estimate marks a figure Kriyā worked out or assumed with no source given; check those before you use them. Your own run will differ.