AI-powered async video messaging — record once, share instantly
Loom is one of the highest-ROI tools for product teams. A 4-minute Loom replacing a 30-minute meeting is a genuine productivity win — and for Indian teams working across time zones or with remote engineering, async video is essential. The AI features (auto-chapters, transcript, action item extraction) make Loom considerably more useful than just screen recording. Acquisition by Atlassian in 2023 means deep Jira/Confluence integration is a bonus for teams already on that stack.
Loom is an async video messaging tool — you record your screen, face, or both, and share a link instantly. No uploading, no file transfer, no scheduling a meeting. Recipients watch when they have time, can leave timestamped comments, and react with emojis.
Since the Atlassian acquisition in 2023, Loom has deepened integrations with Jira, Confluence, and Trello. Their 2025 AI update added automatic transcripts, AI-generated summaries, chapter markers, and action item extraction — making Looms easier to navigate and search.
For Indian product teams, Loom shines in three contexts: explaining complex PRD decisions to engineering without a meeting, recording usability issues to share with design, and creating customer-facing product walkthroughs for sales and onboarding.
Record your screen, webcam, or both simultaneously. Built-in drawing tools let you highlight and annotate while recording — no post-production needed.
Every Loom auto-generates a transcript, AI summary, and timestamped chapters. Viewers can jump to the relevant section without watching the full video.
Viewers leave comments at specific timestamps. Eliminates "this is great but I have a question about the 3-minute mark" email threads.
Share a URL the moment recording stops. No upload wait, no file size limit. Works in Slack, email, Notion, Jira, Confluence — anywhere you paste a URL.
Remove filler moments and mistakes directly in the browser. No video editing software needed — trim clips, cut sections, and stitch recordings together.
Loom videos embed natively in Jira tickets and Confluence pages. Record a bug, attach it to the Jira issue — your engineer sees exactly what you saw.
25 videos · 5 min per video · Transcripts · Basic AI features
Unlimited videos · Unlimited length · Full AI suite · Custom branding · Analytics
SSO · Advanced security · Dedicated CSM · SLA · SCIM provisioning
Loom's free plan — 25 videos, 5 min each — covers most occasional use cases. For a single PM who Looms once or twice a week for internal walkthroughs, the free tier is sufficient. Upgrade to Business when your team uses it daily and needs unlimited duration.
We help Indian product teams build communication and collaboration workflows that scale without calendar hell.
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