AI-powered async video messaging — record once, share instantly
Loom is one of the highest-ROI tools for product teams. A 4-minute Loom replacing a 30-minute meeting is a genuine productivity win — and for Indian teams working across time zones or with remote engineering, async video is essential. The AI features (auto-chapters, transcript, action item extraction) make Loom considerably more useful than just screen recording. The $975 million acquisition by Atlassian in October 2023 means deep Jira/Confluence integration is a bonus for teams already on that stack.
Quick facts: Co-founded 2015 by Joe Thomas, Vinay Hiremath (Indian co-founder), & Shahed Khan · Acquired by Atlassian Oct 2023 for $975M · Previously valued at $1.5B (Series C, 2021) · 25M+ users globally
Loom is an async video messaging tool — you record your screen, face, or both, and share a link instantly. No uploading, no file transfer, no scheduling a meeting. Recipients watch when they have time, can leave timestamped comments, and react with emojis.
Loom was co-founded in 2015 by Joe Thomas, Vinay Hiremath (an Indian-American technologist), and Shahed Khan. The company raised $200M+ across multiple rounds before being acquired by Atlassian in October 2023 for $975 million — a notable deal given it represented a ~35% discount from their $1.5B Series C valuation in 2021, reflecting the broader market correction in SaaS valuations.
Since the Atlassian acquisition, Loom has deepened integrations with Jira, Confluence, and Trello. Their 2025 AI update added automatic transcripts, AI-generated summaries, chapter markers, and action item extraction — making Looms easier to navigate and search.
For Indian product teams, Loom shines in three contexts: explaining complex PRD decisions to engineering without a meeting, recording usability issues to share with design, and creating customer-facing product walkthroughs for sales and onboarding.
Record your screen, webcam, or both simultaneously. Built-in drawing tools let you highlight and annotate while recording — no post-production needed.
Every Loom auto-generates a transcript, AI summary, and timestamped chapters. Viewers can jump to the relevant section without watching the full video. The Business+AI plan adds filler word removal and silence trimming.
Viewers leave comments at specific timestamps. Eliminates "this is great but I have a question about the 3-minute mark" email threads.
Share a URL the moment recording stops. No upload wait, no file size limit. Works in Slack, email, Notion, Jira, Confluence — anywhere you paste a URL.
Remove filler moments and mistakes directly in the browser. No video editing software needed — trim clips, cut sections, and stitch recordings together.
Loom videos embed natively in Jira tickets and Confluence pages. Record a bug, attach it to the Jira issue — your engineer sees exactly what you saw. This deep integration is a direct result of the 2023 acquisition.
Loom charges per Creator (users who record). Viewers are free. USD billing only; at 1 USD ≈ ₹84.
More powerful video editor with AI-driven text-based editing. Heavier tool for polished content. Best when recordings need post-production.
Choose when: You need polished, edited video contentBuilt specifically for product demos and presentations. Multi-layout recording with split-screen and slide modes.
Choose when: Customer-facing demos need more polishFree screen recording from Vimeo. Less feature-rich than Loom, but unlimited recording length on the free plan.
Choose when: You want unlimited free recordingWe help Indian product teams build communication and collaboration workflows that scale without calendar hell.
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