Alternatives to CleverTap in India
We list 8 alternatives to CleverTap. 2 are built in India. 5 have a free plan. The lowest price we state is ₹59 a month for Zoho Mail.
Why people look for an alternative to CleverTap
- Bills in rupees: “INR invoicing available through their Indian entity, simplifying GST handling”.
CleverTap and 8 alternatives at a glance
| Tool | From, a month | Free plan or tier | Our score | Bills in ₹ | Built in India |
|---|---|---|---|---|---|
| CleverTap (the one you are replacing) | ₹6,200 a month | No | 40 / 100 | Yes | Yes |
| MoEngage | Not stated | No | 30 / 100 | Yes | Yes |
| WebEngage | Not stated | No | 20 / 100 | Yes | Yes |
| Zoho Mail | ₹59 a month | Yes | 60 / 100 | Yes | – |
| Postmark | ≈ ₹1,430 a month | Yes | 40 / 100 | Not checked | – |
| ActiveCampaign | ≈ ₹1,430 a month | No | 30 / 100 | Not checked | – |
| OneSignal | ₹750 a month | Yes | 20 / 100 | No, dollars | – |
| Braze | Free plan; paid price not stated | Yes | 20 / 100 | No, dollars | – |
| Firebase Cloud Messaging (FCM) | Free plan; paid price not stated | Yes | 20 / 100 | Not checked | – |
The alternatives, one by one
MoEngage Built in India
Best for: AI-powered customer engagement platform for mobile and web growth teams. Suits Series A+ and fintech.
Not stated. Built in India. Bills in rupees: “INR billing available”. Gives a GST invoice. Our score: 30 out of 100 (5 of 8 checks read). Side by side: CleverTap vs MoEngage vs WebEngage:.
WebEngage Built in India
Best for: Full-stack retention OS for consumer internet companies. Suits Series A+ and e commerce.
Not stated. Built in India. Bills in rupees: “INR billing — no forex risk”. Our score: 20 out of 100 (4 of 8 checks read). Side by side: CleverTap vs MoEngage vs WebEngage:.
Zoho Mail
Best for: Email on your own domain, from Zoho. Suits startups.
From ₹59 a month. Has a free plan. Bills in rupees: “The pricing page's own price data file lists INR prices for each plan”. Keeps data in India: “Pick from 10+ data centers worldwide—the US, EU, India, Australia, Japan, and more”. Our score: 60 out of 100 (5 of 8 checks read).
Postmark
Best for: Email delivery service for sign-up, receipt and password-reset emails. Suits SaaS teams and developers.
From ≈ ₹1,430 a month (converted from dollars). Has a free plan. Our score: 40 out of 100 (3 of 8 checks read).
ActiveCampaign
Best for: Email marketing and automation platform priced by contacts. Suits SaaS growth teams and e commerce brands.
From ≈ ₹1,430 a month (converted from dollars). Our score: 30 out of 100 (3 of 8 checks read).
OneSignal
Best for: Free push notifications for web and mobile — the fastest way to start. Suits Early stage and bootstrapped.
From ₹750 a month. Has a free plan. Widely used by Indian teams. Bills in dollars: “OneSignal charges by subscriber count (users who have opted into notifications), not MAU. USD billing — 18% GST reverse charge for Indian companies”. Our score: 20 out of 100 (5 of 8 checks read). Side by side: Firebase Cloud Messaging vs OneSignal vs CleverTap for Indian teams: push prices (Nov 2026).
Braze
Best for: Enterprise cross-channel engagement platform — push, email, SMS, WhatsApp, in-app at scale. Suits startups.
Free plan; paid price not stated. Bills in dollars: “Quick facts: Founded 2011 · San Francisco, CA (HQ) · IPO 2021 · 3,000+ enterprise customers · $60k–500k/year typical · USD billing (18% GST for India)”. Our score: 20 out of 100 (5 of 8 checks read). Vendor pricing page.
Firebase Cloud Messaging (FCM)
Best for: Google's free, unlimited cross-platform push notification service. Suits startups.
Free plan; paid price not stated. Our score: 20 out of 100 (3 of 8 checks read). Vendor pricing page. Side by side: Firebase Cloud Messaging vs OneSignal vs CleverTap for Indian teams: push prices (Nov 2026).
Before you switch
- Billing: ask each vendor whether it invoices in rupees with GST. Where we have not read the answer, the table says “Not checked”, not “No”.
- Data: exports differ. Try one real export from CleverTap into the new tool on a free plan before you pay for a year.
- Price: a monthly figure is for one seat or the entry plan. Work out your own number of users, and read the vendor page linked under each tool.
- Indian-built options are marked on the table and shown first. They are not better for that reason alone; they are easier on rupee billing, GST invoices and support in your time zone.
Compare CleverTap side by side
Other alternatives pages
How this page is made
This page is built by a script from the same files as our tool pages, so it changes when a price, a score or an India-fit answer changes. Alternatives are picked by what we list for CleverTap (its curated alternatives, the same use case and sub-category, shared tags and the compare pages we have), then ordered with Indian-built tools first, then by our score. A tool is left out when we have fewer than five real matches. Prices come from each vendor's own pricing page as read on our tool pages; the dates above are the days we read them. We may earn a commission on some vendor links elsewhere on the site; it does not change the order here. How the score works.