Alternatives to VWO in India
We list 8 alternatives to VWO. 7 have a free plan. The lowest price we state is ₹12,500 a month for Statsig.
Why people look for an alternative to VWO
- Bills in rupees: “INR billing available, which removes forex complexity for Indian teams”.
VWO and 8 alternatives at a glance
| Tool | From, a month | Free plan or tier | Our score | Bills in ₹ | Built in India |
|---|---|---|---|---|---|
| VWO (the one you are replacing) | ₹16,600 a month | No | 50 / 100 | Yes | Yes |
| ConfigCat | Free plan; paid price not stated | Yes | 30 / 100 | No, dollars | – |
| Flagsmith | Free plan; paid price not stated | Yes | 30 / 100 | No, dollars | – |
| AB Tasty | Free plan; paid price not stated | Yes | 20 / 100 | Not checked | – |
| Convert.com | Free plan; paid price not stated | Yes | 20 / 100 | No, dollars | – |
| GrowthBook | ≈ ₹19,060 a month | Yes | 20 / 100 | Not checked | – |
| Firebase Remote Config | Free plan; paid price not stated | Yes | 20 / 100 | Not checked | – |
| Statsig | ₹12,500 a month | Yes | 20 / 100 | No, dollars | – |
| Optimizely | Not stated | No | 10 / 100 | Not checked | – |
The alternatives, one by one
ConfigCat
Best for: Budapest-headquartered feature-flag and configuration-management platform. Suits startups.
Free plan; paid price not stated. Bills in dollars: “All billing is in USD via the ConfigCat Hungarian / EU entity — no INR billing, no GST invoicing through an Indian entity”. Keeps data in India: “Genuinely self-hostable on AWS Mumbai or your own Kubernetes clusters — Indian data-residency-conscious teams can keep all data in-country”. Our score: 30 out of 100 (6 of 8 checks read). Vendor pricing page.
Flagsmith
Best for: Bootstrapped, 100% open-source feature flags and remote config. Suits startups.
Free plan; paid price not stated. Bills in dollars: “No INR billing or Indian entity”. Keeps data in India: “Deploy to AWS Mumbai, GCP Mumbai, or your data centre with no per-flag, per-MAU, or per-request licensing limits”. Our score: 30 out of 100 (6 of 8 checks read). Vendor pricing page.
AB Tasty
Best for: European personalisation and A/B testing platform. Suits startups.
Free plan; paid price not stated. Our score: 20 out of 100 (3 of 8 checks read). Vendor pricing page.
Convert.com
Best for: The bootstrapped, privacy-first A/B testing platform — no third-party data sharing. Suits startups.
Free plan; paid price not stated. Bills in dollars: “Pricing is USD with 18% IGST for Indian buyers — no INR billing”. Our score: 20 out of 100 (4 of 8 checks read). Vendor pricing page.
GrowthBook
Best for: Open-source feature flags and A/B testing. Suits Data sensitive teams and Early mid stage.
From ≈ ₹19,060 a month (converted from dollars). Has a free plan. Our score: 20 out of 100 (3 of 8 checks read). Side by side: VWO vs Optimizely vs GrowthBook.
Firebase Remote Config
Best for: Google's free remote configuration and A/B testing for mobile. Suits Mobile apps and early stage.
Free plan; paid price not stated. Widely used by Indian teams. Our score: 20 out of 100 (2 of 8 checks read).
Statsig
Best for: Feature flags + A/B testing + product analytics — free up to 1M events. Suits Data driven teams and Series A+.
From ₹12,500 a month. Has a free plan. Bills in dollars: “USD billing — 18% GST reverse charge for Indian companies”. Our score: 20 out of 100 (5 of 8 checks read).
Optimizely
Best for: Enterprise experimentation and personalization platform. Suits Enterprise and Series C+.
Not stated. Our score: 10 out of 100 (3 of 8 checks read). Side by side: VWO vs Optimizely vs GrowthBook.
Before you switch
- Billing: ask each vendor whether it invoices in rupees with GST. Where we have not read the answer, the table says “Not checked”, not “No”.
- Data: exports differ. Try one real export from VWO into the new tool on a free plan before you pay for a year.
- Price: a monthly figure is for one seat or the entry plan. Work out your own number of users, and read the vendor page linked under each tool.
Compare VWO side by side
How this page is made
This page is built by a script from the same files as our tool pages, so it changes when a price, a score or an India-fit answer changes. Alternatives are picked by what we list for VWO (its curated alternatives, the same use case and sub-category, shared tags and the compare pages we have), then ordered with Indian-built tools first, then by our score. A tool is left out when we have fewer than five real matches. Prices come from each vendor's own pricing page as read on our tool pages; the dates above are the days we read them. We may earn a commission on some vendor links elsewhere on the site; it does not change the order here. How the score works.