Google's flagship analytics platform (free, event-based)
How much does Google Analytics 4 cost? Google Analytics 4 lists Google Analytics (Standard) at $0 per account per month and does not publish list prices for its other plans, according to marketingplatform.google.com/about/analytics on 24 Oct 2026. The vendor also lists a free tier or free credits (quoted below).
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Enterprise analytics service from Google that tracks user lifecycle data across websites and mobile apps using privacy-centric event tracking.
Our summary of marketingplatform.google.com/about/analytics, checked 24 Oct 2026.
| Plan | Price, unit and limits |
|---|---|
| Google Analytics (Standard) | $0 per account per month |
| Analytics 360 | Not published by the vendor |
Checked from marketingplatform.google.com/about/analytics, marketingplatform.google.com/about/analytics-360 on 24 Oct 2026. Prices are the vendor's list prices, before tax, in the currency the vendor shows.
“Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI. Free and easy-to-use solutions for businesses of every size.”
In the vendor's words: marketingplatform.google.com/about/analytics, checked 24 Oct 2026.
India pricing, INR billing and local data centres: not published by the vendor on the pages we checked.
Every price, limit and quote above was read on the vendor's own page on the date next to it. Where the vendor does not publish something, the page says "not published by the vendor". We do not rate tools. Prices change; the vendor's page is the final word.
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