UserTesting vs Maze vs Lookback for Indian teams: user research prices (Nov 2026)

Checked 11 November 2026. Every price below was read on the vendor’s own page that day and is quoted as printed. A vendor with no printed price says so; we did not fill the gap.

TL;DR: Nov 2026: Maze Starter is $99 a month. Lookback is $299 a year, Team $1,782. UserTesting's plan page was not found. Checked 11 November 2026.

At a glance

Tool	Who it suits	One figure, as printed
UserTesting	A larger company that expects to buy through sales. We cannot judge price: its plans address returned “page could not be found” on 11 Nov 2026.	Price not stated on the page we read.
Maze	A small product team that wants unmoderated tests of prototypes and a monthly price, with a free plan to start.	Starter: “$99 PER MONTH Starter For small teams running unmoderated product research.”
Lookback	A researcher who runs live interviews and sessions and prefers a yearly price per plan, with a price per session on the page.	Freelance: “Freelance Everything you need to start researching solo $299 /year”

UserTesting

A larger company that expects to buy through sales. We cannot judge price: its plans address returned “page could not be found” on 11 Nov 2026.

Not read. UserTesting: price not stated. Its /plans-pricing address returned HTTP 404 (“The requested page could not be found”) on 11 Nov 2026.

Our page on UserTesting →

Maze

A small product team that wants unmoderated tests of prototypes and a monthly price, with a free plan to start.

Starter: “$99 PER MONTH Starter For small teams running unmoderated product research.” source, read 11 November 2026.
Free: “FREE Free For individuals looking to kickstart usability testing” source, read 11 November 2026.
Enterprise: “CUSTOM PRICING Enterprise For organizations that want to scale user research.” source, read 11 November 2026.

Our page on Maze →

Lookback

A researcher who runs live interviews and sessions and prefers a yearly price per plan, with a price per session on the page.

Freelance: “Freelance Everything you need to start researching solo $299 /year” source, read 11 November 2026.
Team: “Team Built for growing research teams $1,782 /year” source, read 11 November 2026.
Session packs: “Add 10 session packages for $299/package ($29.90 per session)” source, read 11 November 2026.
Extra participants: “Recruit additional Pay-as-you-go participants for $49/ each” source, read 11 November 2026.

Our page on Lookback →

Go to the vendor: Visit UserTesting → · Visit Maze → · Visit Lookback →

Before you decide

All figures are dollars as printed, not converted. Maze and Lookback also sell panel participants separately; Lookback’s price for extra participants is in its list above.
Maze and Lookback differ in what a plan includes (studies a month versus sessions a year), so the monthly and yearly prices are not like for like.

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UserTesting vs Maze vs Lookback for Indian teams: user research tools