Product analytics + in-app guidance for B2B SaaS
Pendo is a product analytics platform with in-app guidance (tooltips, tours, checklists). Free for up to 500 MAU; Growth ~$7k–25k/year. Strong for B2B SaaS product-led growth teams wanting feature adoption analytics + in-app tutorials. Not for engagement-first apps (use Braze). More analytics-focused than Appcues.
Pendo (founded 2013, Raleigh, NC) combines product analytics with in-app guidance. You get journey analytics (which features users visit, what paths lead to conversion) plus tools to embed in-app walkthroughs, checklists, NPS surveys. Used by Zendesk, DocuSign, Intercom. Good for B2B SaaS with long onboarding journeys.
Journey analytics, funnels, retention, feature adoption. Stronger analytics than Appcues.
Tooltips, modals, walkthroughs, checklists. No-code builder. Segment users by behavior.
Embedded NPS, feedback collection. Integrated with analytics.
In-app help articles, docs, video knowledge base.
Free: up to 500 MAU. Growth: ~$7k–25k/year. Enterprise: custom. USD billing + GST.
Pros: Product analytics best-in-class for SaaS. In-app guidance strong. Free tier generous. No coding needed.
Cons: Not for engagement-first apps. Onboarding longer. Learning curve steep. Limited to B2B.