For companies · productgrowth.in
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Know when your competitors
change their prices.

Beacon tells you when a competitor changes its prices, plans or terms, or a regulator's rule lands, in one plain email with what it means for you.

Nothing changed, no email. On the first day it also checks whether AI tools describe you correctly.

Set yours up

What lands in your inbox

A real one, from the watch we run on India's payment gateways: Razorpay, Cashfree, PayU, PhonePe and Pine Labs, and the RBI on payment aggregators.

Beacon <beacon@productgrowth.in>
PhonePe Payment Gateway pricing: "zero setup fees" and a new UPI section
3 Nov 2026 · 1 change · payment gateways
Prices
PhonePe Payment Gateway · pricing page rewritten
It now leads with "Lowest payment gateway pricing", a "Super Savings Offer" banner, and a new FAQ that says zero setup fees and zero hidden charges, with per-transaction pricing.
What it means for you: PhonePe is selling on price now. If you charge a setup fee, your pricing page has to say why.
Source: phonepe.com/business-solutions/payment-gateway/pricing
Left out, so you did not have to read it: PayU changed only its page title (4 Nov). Cashfree's "+1.90%" lost its plus sign (3 Nov); the fee did not move.

On days nothing moves, nothing comes. If a whole week is quiet, you get one line on Monday saying so. Set yours up

What a company gets

One Beacon account for what your company does with us. In plain words:

Watch

Every morning Beacon reads your competitors' pricing and plan pages, the day's news and the regulators. When something that names you or a rival changes, you get what changed and why it matters to you, with the link to where it came from.

AI check

When you start, and then every month, Beacon asks an AI five questions about you: what you do, what you cost, who you are for, where you work, how you compare. It checks each answer against your own site, and gives you a score and a fix for every answer it got wrong or missed. A new company usually scores 0 of 5 at first: AI tools do not know it yet, and the fixes say how to change that.

Listing

A page about your product on productgrowth.in, written from your site. You get one round of changes before it goes live.

Price: ask

Sponsorship

A marked slot on a page your buyers read, for a set time. We approve it, and it ends on its own.

Price: ask

Three kinds of watch

You say what to watch and, in one line, why you care. That line is what Beacon uses to judge whether a change matters to you.

Page

A page

A pricing page, a changelog, a careers page, a terms page. Beacon fetches it, keeps a text snapshot and compares. Nothing changed, nothing happens.

"A rival’s pricing page — my closest rival on price."
Company

A company

Beacon follows the company through the day's news, its pricing and careers pages and the regulators, and emails what changed, each item with its source.

"Job Hai — we sell to the same blue-collar employers."
Regulator topic

A regulator and a topic

RBI, SEBI, IRDAI or TRAI, plus a topic. Beacon reads their press-release and circular pages and keeps only the items that touch your topic.

"RBI · UPI — we run merchant payments."

How a watch runs

The expensive step only happens when something moved. That is why it is cheap enough to watch twenty-five pages.

You name it

A URL, a company or a regulator topic, and one line on why you care.

Beacon reads it

Every morning it fetches the page and compares the text to the last snapshot. Same text, nothing happens, nothing is spent.

On a change, it writes

What changed and why it matters to you, in two lines. Date stamps and counters are read and dropped as noise.

Monday, the week

One email: the week in what you watch, grouped, with the one thing to look at.

Demo. Kaveri Credit is a made-up Bengaluru lending app. These four lines show what its feed could look like. None of these changes happened.

RBI notifications page: a new item was added
Kaveri Credit lends through partner banks. Read the new item to see whether it touches digital lending.
Demo · Beacon · regulator watch · in your account feed
SEBI circulars page: a new circular was added
Your note says you offer loans against mutual funds, so Beacon flagged it. Open the circular before you change that product.
Demo · Beacon · regulator watch · in your account feed
A rival's pricing page: the processing fee went from 1.5% to 2%
Your fee is now the lower one on a ₹50,000 loan. Worth saying so on your own page.
Demo · Beacon · page watch · in your account feed
A rival's Play Store listing: version 4.2 became 4.3
The description now promises a decision in 5 minutes. Beacon kept the old and new wording side by side.
Demo · Beacon · app-store watch · in your account feed

Who it is for

Founders, product, pricing and marketing people at Indian companies where a rival's price cut loses deals: payments and fintech, SaaS, logistics, D2C. You give it two things, your site and your competitors' pricing pages. No integration, no analyst.

Price

Start free; Pro is the plan to start on. Price includes GST. Auto-pay by UPI or card through Razorpay. Cancel any time on your account. Refunds.

Free
Start here
₹0
An email code to sign in. No card.
  • Your company and 3 competitors
  • The AI check, now and every month
  • 3 page or regulator watches
  • Changes in your account feed
Check my company
Beacon
Watch and AI check
₹999 a month
7 days free, then ₹999 a month. Cancel any time before day 8 and you pay nothing.
  • Research by Claude Haiku, written by Claude Sonnet
  • 25 page or regulator watches
  • One email, only on days something changed
  • Every Monday: are you and up to 3 competitors named in 10 buyer questions to Claude and ChatGPT
  • The AI check every month, with a fix for each answer
Start 7 days free

More than 10 watches, an agency with several clients, a listing or a sponsored slot? Ask and we will say a price.

What Beacon is not. It does not write your product page on productgrowth.in; that is Get listed. It does not answer questions; that is Kriyā. Beacon goes out, reads, and comes back with what changed.

Restart your old daily brief

For readers who had a company brief by email and paused or unsubscribed it (open yours in the app). If yours stopped, type the email it goes to. We'll send a code; once you type it, your brief starts again from tomorrow 07:00.