← 14 July 2026 edition
E-commerce

Flipkart Minutes Targets 1,200 Dark Stores by Mid-2026 as Amazon India Commits ₹2,800 Cr to Amazon Now

Flipkart Minutes Targets 1,200 Dark Stores by Mid-2026 as Amazon India Commits ₹2,800 Cr to Amazon Now

Flipkart Minutes is adding roughly 100 dark stores every month in 2026, putting it on track for 1,200 stores by June, broadly matching Zepto and Swiggy Instamart in physical scale, per TechCrunch and Bernstein notes cited by StartupFeed (June 2026); simultaneously, Amazon India has committed ₹2,800 Cr (~$300 Mn) to Amazon Now dark-store expansion this year, per the same source. For D2C brands, this means two more deep-pocketed platforms — each with cross-sell advantages over pure-play quick-commerce — are competing for dark-store shelf placements, so brands that haven't begun Amazon Now or Flipkart Minutes onboarding conversations are already behind the curve on the fastest-growing discovery channel.

Source: StartupFeed ↗

🎧 This story is in the 14 July 2026 episode — Arjun & Meera
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