Zepto Pilots 'Select' Premium Grocery Tier Ahead of IPO as Blinkit Gourmet Goes Live in Three Cities

Zepto is preparing to launch 'Select', a dedicated in-app premium grocery service featuring imported food and gourmet products, after an encouraging pilot; Blinkit simultaneously launched 'Gourmet' across five dedicated dark stores in Delhi NCR, Bengaluru and Mumbai, per Inc42 (14 Jul 2026). As of March 2026 Zepto operated 1,139 dark stores against Blinkit's 2,243, and its UDRHP earmarks ₹1,629 Cr to build 1,904 additional dark stores by FY30 — meaning the premium-tier push is both a near-term AOV lever and a signal of where platform differentiation is heading for any D2C brand evaluating shelf placement strategy.

Source: Inc42 ↗