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Zoho's global startup head: MSMEs can borrow speed without abandoning discipline

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Zoho's global startup head: MSMEs can borrow speed without abandoning discipline

At MSME Sparks 2026, Zoho broke down how India's small businesses can adopt startup culture while staying grounded in fundamentals. Builders should position products as speed-multipliers for MSMEs, not replacements for their core discipline—the market wants efficiency, not disruption.

Source: YourStory ↗

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