WhatsApp Tests "Offers & Updates" Folder to Segregate Business Messages

WhatsApp is piloting a feature to move large business messages into a separate "Offers & Updates" folder, aiming to declutter user inboxes while keeping promotional content accessible. For consumer apps and brands, this signals messaging platforms are re-architecting for *signal-to-noise*; newsletters and transactional clarity matter more than reach.

Source: ET Tech ↗