LIC cuts low-productivity agents, bets on premium policies for growth

LIC is reducing its low-productivity agent base while focusing on higher-ticket policies to improve persistency and profitable growth, per ET BFSI. Builders in insurance tech should watch the agent-tech split: LIC's move signals a shift toward digital-first, higher-margin segments—API plays for underwriting, claims, and distribution will consolidate around premium workflows.

Source: ET BFSI ↗