LIC Rationalises Low-Productivity Agents; Bets on Higher-Ticket Policies and Business Quality

LIC is reducing low-productivity agents while betting on higher-ticket policies to improve persistency and support profitable growth. Insurtech and distribution-tech builders should prepare for a shift toward higher-value customers and digital channels—traditional agent networks are shrinking; invest in direct-to-consumer, workplace, or corporate health insurance platforms instead.

Source: ET BFSI ↗