Swiggy's 99 Store Drives One in Seven Food Orders on Platform

99 Store, Swiggy's quick-commerce offering, now drives one in every seven food orders on the Swiggy Food app, with popular categories including Bowls & Thalis, South Indian Breakfast, Burgers, and Pizzas. Quick-commerce is becoming a material part of food platform GMV; founders in meal prep, ghost kitchens, and food fulfillment should model for sub-30-minute delivery becoming the default expectation, which squeezes unit economics unless you're operating hyperlocal delivery hubs.

Source: ET Tech ↗