Flipkart Big Billion Days shift to Q4 hits Walmart Q3 growth by 100bps

Walmart flagged that Flipkart's Big Billion Days sale moving from Q3 to Q4 will weigh approximately 100 basis points on next quarter's growth, offsetting gains from advertising and India's strong operating income. Founders planning seasonal campaigns should expect major ecommerce event calendars to remain volatile—lock vendor commitments only after dates are locked.

Source: ET Tech ↗