Bajaj Finance Personal-Loan Growth Slows Below 20% Amid NBFC Competition

Bajaj Finance's personal-loan book remains the largest in the sector, but growth has decelerated below 20% as multiple NBFCs and fintech platforms scale rapidly. Builders targeting personal lending need to compete on underwriting speed, credit decisioning, and customer experience rather than scale alone—the market is fragmenting.

Source: ET BFSI ↗