Rohit Sharma invests in LightFury Games' eCricket as licensed player

World Cup-winning former India cricket captain Rohit Sharma joined LightFury Games as an investor and licensed player for eCricket, as the cricket gaming title prepares for phased launch. The move signals celebrity-backed gaming IP is now viable in India—builders should study whether licensed sports IP (cricket, kabaddi) can unlock core gamers and casual audiences simultaneously through esports infrastructure.

Source: AnimationXpress ↗