Rohit Sharma Backs LightFury Games' eCricket; Cricket Enters Gaming Arena

Cricket legend Rohit Sharma joined LightFury Games as an investor and licensed player for eCricket, per AnimationXpress. Gaming builders should recognize that IP licensing and celebrity partnerships unlock user trust and distribution; cricket-themed games have massive TAM in India, and early movers capturing this IP will own the segment before larger studios commoditize it.

Source: AnimationXpress ↗