Zepto Shifts Strategy: Reducing Discounts, Launching Premium Carts Post-IPO Delay

After postponing its IPO in July, Zepto is fixing unit economics by reducing discounts and introducing premium subscription carts, per Inc42. Quick-commerce builders should expect margin pressure; surviving the next cycle means shifting from burn-to-scale to profitable-growth models, even if it means sacrificing GMV growth for now.

Source: Inc42 ↗