Ola Electric opens first dealer-led stores; targets 500-outlet network

Electric two-wheeler maker Ola Electric opened its first dealer-operated stores across India, less than a month after announcing the shift from direct-to-consumer to franchised retail, per Inc42. This signals Ola is pivoting from high-burn D2C to a franchised dealer model for unit economics—builders in EV should watch for how franchise networks scale faster than company-owned retail but dilute brand control.

Source: Inc42 ↗