E-commerce
Flipkart tests Eat In food delivery service with employees in Bengaluru

Flipkart started employee testing of Eat In food delivery service in Bengaluru, signalling a push into food delivery dominated by Zomato and Swiggy. This is category expansion from logistics into consumer transactions; builders should watch whether marketplace gravity (trust, payment infra, logistics) can overcome category-specific moats in food.
Source: Entrackr ↗
🎧 This story is in the 10 September 2026 episode — Arjun & Meera