Flipkart data shows D2C brands scaling beyond metros through Tier II-III demand

Brands including Kapiva, Open Secret, and Plum are driving over 50% of their growth from Tier II and III markets by leveraging real-time search trends and multi-speed delivery options on Flipkart. E-commerce operators should stop treating non-metro markets as last-mile problems; they're now growth engines that reward merchandising agility and inventory management tuned to regional preference data.

Source: YourStory ↗