Zoho launches Arattai-for-Business, free WhatsApp alternative

Zoho released Arattai-for-Business, a messaging platform letting companies communicate with customers and employees while integrating business software and automation, with free access tiers. Builders should watch this—Zoho is betting that owning the conversation layer (not just backend SaaS) drives SMB stickiness, especially post-Meta pricing hikes on WhatsApp Business.

Source: Mint ↗