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E-commerce

Instamart says one in 10 baskets contains Noice products, announces expansion

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Instamart says one in 10 baskets contains Noice products, announces expansion

Instamart reports that one in 10 baskets contains Noice products (a Flipkart food entrepreneur brand), signalling rapid traction for curated, high-quality assortments. For food and FMCG founders, quick commerce is shifting from convenience to quality curation—brands with strong margins and consistent supply will win allocation.

Source: ET Tech ↗

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